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Reporting Basics Reports are determined by the measures, dimensions, and filters used while creating the reports. The differences between the three are explained below:
Measures are the quantitative measurement of what is being calculated. For example, clicks, revenue, impressions, etc.
Dimension is used to further refine the data by breaking it into important categories. For example, looking at impressions generated across countries or revenue contributions across app titles, wherein country and app name are the dimensions.
A filter is used to include or exclude data from the calculations. For example, looking at the ad revenue generated in a certain country only.