App Approval Process and Compliance

1. How much time does it take for app approval?

The standard time for app approval is 24 working hours.

2. What are the content guidelines and policies at InMobi?

InMobi's content guidelines and policies ensure that all ads comply with legal standards, protect user experience, and avoid prohibited content, such as adult material, illegal activities, and misleading claims.

3. Why was my inventory rejected or flagged?

Your inventory may be rejected or flagged due to non-compliance with platform guidelines, quality issues, or discrepancies in the provided data. Refer to our content guidelines and policies for more details.

4. Why is the approval of my inventory taking longer than expected?

We usually take 24 working hours for app approval. However, if your app/website belongs to a sensitive category, our team may take longer than expected to review.

5. What does "Under Review" mean?

"Under Review" indicates that your submission is being evaluated and hasn't been approved or rejected yet.

6. Why is data privacy important?

Data privacy enables organizations to stay compliant with legal and regulatory standards, reducing risks, enhancing trust, and ensuring ethical operations. InMobi Publisher Platform is compliant with multiple regulations such as COPPA, CCPA, GDPR, and LGPD. You can follow the steps on the Compliance Declaration page to set your compliance settings.

7. Is InMobi a Data controller, Joint Controller, or Data Processor?

InMobi is a Joint Controller with the Publisher.

8. How will InMobi collect the data?

InMobi does not gather user consent directly and will rely on the publisher to obtain appropriate consent from data subjects and pass that on to InMobi.

9. What will InMobi do in cases where user consent is not present?

InMobi will never collect or pass user data to an advertiser or a publisher without user consent.

10. What happens if the user withdraws the consent?

Publishers must notify InMobi where consent is withdrawn or revoked, and accordingly, InMobi will honor such data subject’s request.

11. What happens if I am not compliant with InMobi’s GDPR solution?

For all requests originating from users who have not given consent, InMobi will serve non-targeted ads to these users. To comply with GDPR, upgrade your SDK today.