Block Settings

Block Settings are controls that allow publishers to stop or restrict certain types of ads from being shown on their apps.

Our Block Settings offer control for the editorial content, competitors, and at the creative level to keep your inventory safe. Here is an overview of the three settings available below.

Categories

  • Editorial Content Moderation

    You can restrict ads shown on your app/website based on the content being advertised.

    The following table defines each of these options. 

    Name 

    Description  

    Strict  

    Ads suitable for general audiences including families (i.e., suitable for audiences of all maturity levels)  

    Moderate  

    Ads suitable for most audiences with parental guidance  

    Low  

    Ads suitable for teen and older audiences  

    No Filtering  

    Ads suitable only for mature audiences  

    Here is a list of ad categories that fall under these filters.
     

    Strict  

    Moderate  

    Low  

    AIDS/HIV  

    AIDS/HIV  

    Cigars  

    Infertility  

    Infertility  

    Unmoderated UGC  

    Men's Health  

    Cigars  

    Extreme Graphic/Explicit Violence  

    Weight Loss  

    Unmoderated UGC  

    Pornography  

    Women's Health  

    Extreme Graphic/Explicit Violence  

    Profane Content  

    Cigars  

    Pornography  

    Hate Content  

    Gay Life  

    Profane Content  

    Under Construction  

    Unmoderated UGC  

    Hate Content  

    Medicinal Drug  

    Extreme Graphic/Explicit Violence  

    Under Construction  

    Illegal Content  

    Pornography  

    Medicinal Drug  

    Warez  

    Profane Content  

    Illegal Content  

    Spyware/Malware  

    Hate Content  

    Warez  

    Copyright Infringement  

    Under Construction  

    Spyware/Malware  

    Wine  

    Medicinal Drug  

    Copyright Infringement  

    Cocktails/Beer  

    Illegal Content  

    Government  

    Shareware/Freeware  

    Warez  

    Biotech/Biomedical  

    Gambling  

    Spyware/Malware  

    Adult Education  

    Uncategorized  

    Copyright Infringement  

    Adoption  

      

    Alternative Medicine  

    A.D.D.  

      

    Arthritis  

    Bipolar Disorder  

      

    Asthma  

    Brain Tumour  

      

    Autism/PDD  

    Cancer  

      

    Bipolar Disorder  

    Cholesterol  

      

    Brain Tumour  

    Chronic Fatigue Syndrome  

      

    Cancer  

    Chronic Pain  

      

    Cholesterol  

    Dermatology  

      

    Chronic Fatigue Syndrome  

    Epilepsy  

      

    Chronic Pain  

    GERD/Acid Reflux  

      

    Cold & Flu  

    Heart Disease  

      

    Deafness  

    Psychology/Psychiatry  

      

    Depression  

    Sexuality  

      

    Dermatology  

    Men's Health  

      

    Diabetes  

    Smoking Cessation  

      

    Epilepsy  

    Substance Abuse  

      

    GERD/Acid Reflux  

    Weight Loss  

      

    Headaches/Migraines  

    Women's Health  

      

    Heart Disease  

    Wine  

      

    IBS/Crohn's Disease  

    Cocktails/Beer  

      

    Incest/Abuse Support  

    Legal Issues  

      

    Incontinence  

    Politics  

      

    Orthopaedics  

    Dating  

      

    Panic/Anxiety Disorders  

    Divorce Support  

      

    Paediatrics  

    Gay Life  

      

    Smoking Cessation  

    Marriage  

      

    Thyroid Disease  

    Astrology  

      

    Cocktails/Beer  

    Teens  

      

    Wine  

    Weddings  

      

    Politics  

    Paranormal Phenomena  

      

    Dating  

    Veterinary Medicine  

      

    Divorce Support  

    Hunting/Shooting  

      

    Veterinary Medicine  

    Beauty  

      

    Religion & Spirituality  

    Body Art  

      

    Incentivized  

    Shareware/Freeware  

      

    Gambling  

    Antivirus Software  

      

    Click to Charge  

    Panic/Anxiety Disorders  

      

    Click to Download  

    Incontinence  

      

    Government  

    Contests & Freebies  

      

    Adult Education  

    Alternative Religions  

      

    Pregnancy  

    Atheism/Agnosticism  

      

    Psychology/Psychiatry  

    Buddhism  

      

    Senor Health  

    Catholicism  

      

    Sexuality  

    Christianity  

      

    Law, Gov't & Politics  

    Hinduism  

      

    Marriage  

    Islam  

      

    Non-profit  

    Judaism  

      

    Biotech/Biomedical  

    Latter-Day Saints  

      

    Adoption  

    Pagan/Wiccan  

      

    Special Needs Kids  

    Gambling  

      

    Eldercare  

    Martial Arts  

      

    Parenting - K-6 Kids  

    Uncategorized  

      

    Parenting teens  

    Non-profit  

      

    Sleep Disorders  

      

      

    Genealogy  

      

      

    Magic & Illusion  

      

      

    Needlework  

      

      

    Legal Issues  

      

      

    International News  

      

      

    National News  

      

      

    Local News  

      

      

    Teens  

      

      

    Paranormal Phenomena  

      

      

    Astrology  

      

      

    Chemistry  

      

      

    Antivirus Software  

      

      

    Alternative Religions  

      

      

    Atheism/Agnosticism  

      

      

    Buddhism  

      

      

    Catholicism  

      

      

    Christianity  

      

      

    Hinduism  

      

      

    Islam  

      

      

    Judaism  

      

      

    Latter-Day Saints  

      

      

    Pagan/Wiccan  

      

      

    Beauty  

      

      

    Body Art  

      

      

    Boxing  

      

      

    Hunting/Shooting  

      

      

    Contests & Freebies  

      

      

    A.D.D.  

      

      

    Shareware/Freeware  

      

      

    Martial Arts  

      

      

    Insurance  

      

      

    Uncategorized  

      

      

    Insurance  

      

      

    Uncategorized  

      

      

  • Competitor Content Moderation

    You can block ads from competitors by entering their respective IAB categories, domain URLs, or Google Play/App Store URLs.

    IAB Categories are industry-standard content classification defined by the IAB Tech Lab to make content classification consistent across industries. For more information on the IAB, see IAB Tech Lab Content Taxonomy

  • Ad Experience Moderation

    You can use the settings under this to block or keep audio control, text-only ads, interactive ads, and so on.

Create new Block Settings

  1. Click Inventory Block Settings New Block Settings.
  2. Select appropriate settings under Editorial Content Moderation, Competitor Content Moderation, and Ad Experience Moderation sections.
  3. In the Name this block setting template field, enter a title for your block settings.
  4. In the Apply this block settings to the following apps (optional) field, enter the names of the apps you want to apply these settings to.
  5. Click Create Template.

    Note

    You can always view or edit the created Block Settings by clicking on the right end of each row.

You have successfully created a Block Setting for your inventory.

Remove Block Settings

If you want to dissociate the applied block settings from your apps or websites anytime, follow the instructions below.

You have successfully removed a Block Setting for your inventory.

  1. On the Block Settings page, click at the end of the row and select Edit.
  2. Under the Associated Apps section, hover on the app you want to disassociate and click Remove App.

You have successfully removed a Block Setting for your inventory.

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Last Updated on: 01 Sep, 2021