InMobi enables publishers to monetize their apps and mobile websites through mobile advertising in the form of banner ads, interstitial ads, in-stream video ads, rewarded video ads, and native ads.
Placement is the place and time in your app where ads can be displayed. Examples include showing an ad when you open the app, between levels in a game, or within your app’s feed. An Ad Unit is a form and shape that the ad can take. All apps must have at least one placement and ad unit to send bid requests to InMobi Exchange buyers.
To start monetizing your inventory effectively, create a mix of ad units to build a solid monetization strategy. Choose your ad units from InMobi’s comprehensive portfolio of ad formats.
A banner ad is a simple, rectangular ad usually displayed on the top or bottom of the screen. Alternatively, medium rectangular banners often are displayed in the middle of app content, which users can view as they scroll through a feed. Banner ads can be static or animated.
Here is what a banner can look like:
Supported Ad Sizes:
An interstitial ad is a full-screen ad that engages users with rich content at natural breakpoints in the app’s flow. Interstitials allow users to close the ad content to ensure minimum disruption in their experience while maximizing ad revenue due to their high-impact nature. Interstitial ads can be static, video, or interactive (including playable features).
This is what an interstitial ad looks like:
Supported Ad Sizes:
An in-stream video ad is a linear, or non-linear video ad served into a video player before, during, and after the content. They are also known as pre-roll, mid-roll, and post-roll.
This is what an in-stream video ad looks like:
Popular Ad Sizes:
A rewarded video ad is a short video ad that rewards users with in-app rewards for watching the video or interacting with the ad.
This is what a rewarded video ad looks like:
Supported Ad Sizes:
Google has updated Families Ads and Monetization Policy Requirements and now prohibits monetization and advertising using ad formats that interfere with regular app use or gameplay, including rewarded or opt-in ads that are not closeable after 5 secs.
To help publishers comply with this new guideline on Android apps, InMobi Android SDK is certified with Google Play Families Program. All our Rewarded Video placements are closable after 5 secs for child-directed apps.
A native ad is a customizable ad that seamlessly blends in with your app’s content, feed, and design. The native ad format combines a variety of assets to produce a rich, compelling ad experience that will engage users. Native ads can be static or video.
This is what a native ad looks like:
In-Game advertising, or IGA is an ad format blended seamlessly within the gaming environment, which is non-intrusive. They are static or visual video ads that mimic the look and feel of real-life advertising in the context of the game (for example, ads shown on virtual billboards and signage boards).
You can see more ad examples on the InMobi website.
To add a new app or website, follow the instructions below.
On the Inventory Settings page, click Add Inventory and select an inventory channel from the drop-down menu.
In the case of an unpublished app, click Link Manually and enter the details such as the App name, operating system, category, and rating.
If you need help in editing your compliance settings, contact support@inmobi.com.
Click Save and Create Placements.
You have successfully added your app or website.
To create a new placement, follow the instructions below.
Alternatively, you can also hover the cursor on the desired app and select Add a placement.
Click Select Ad Unit. You can now view the list of ad units available. Each ad unit has its definition mentioned alongside.
In the case of Blended In-Game, you can select the ad unit only from Banner and In-stream (Video).
You must select Anzu from the Partner drop-down as Blended In-Game is only available on Anzu.
You can choose to activate Audience Bidding for this placement through the integrated header bidding partners. For more information, see Audience Bidding.
You can enable your placement for Test Mode. Global means the test ad can be served across all your Live apps with InMobi, while Device means the test ad can be served across the Test Devices added as per the Integration Tab section.
You have successfully created an ad unit and placement. Repeat the above mentioned steps to create multiple ad units and maximize your inventory fill rate.
In the case of Blended In-Game, you must contact your Customer Success Manager at InMobi to complete the In-Game-specific internal configurations.
After you create the app/website and placements, you can follow the instructions to edit your inventory.
Alternatively, you can also hover the cursor on the desired app and select Add a placement.
You can follow the instructions below to archive your apps/websites to disable ad serving.
Only the active apps/websites in draft mode appear on the listing page by default.
To unarchive an archived app/website, follow the instructions below.
Once you start creating and generating bid requests for your apps, data begins to populate in the Performance sub-tab under each app or website, where you can view your apps and websites’ key performance metrics.
Navigate to the App Details, Block Settings, and Identity Settings sub-tabs to have a quick glance at the settings for each of your apps and websites.
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.
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