Amazon TAM

InMobi is a real-time bidder on Amazon A9, a server-side bidder for Amazon’s publisher platform - Transparent Ad Marketplace (TAM). This topic explains how you can display ads from InMobi for your inventory being monetized on A9.


Ensure the following before you get started with this integration:

  • You need to have an account on A9/TAM.
  • SDK integration is not required.
  • Sign a contract with InMobi.
  • Ad Formats Supported: Banner, Interstitial, Video (any format).


Ad rendering, otherwise handled by InMobi SDK, will be taken care of by the publisher. A9 as a bidder does not have ad rendering capabilities. Any A9 requests hitting IM bidder will come with A9 App ID and A9 Tag ID, based on which we identify the corresponding InMobi App ID and placement ID.

  • A9 App ID - InMobi App ID
  • A9 Tag ID - InMobi Placement ID


To get your account and inventory up and running on the InMobi Publisher Dashboard, follow the instructions give below:

Step 1: Set up your InMobi Account: For more information on how to set up your InMobi account, see Create InMobi Account.

Step 2: Add Apps and Placements on InMobi Publisher Dashboard: If you are adding apps and placements for the very first time, see Add Your App or Website.

If your apps have been added and you would like to create new placements specifically for Advanced Bidding, follow the instructions below:

  1. Search for the app or website you would like to create a placement for and click + Add a placement.
  2. Select an ad unit. For more information on our ad units, see Ad Units.
  3. Name your placement and enable Audience Bidding by turning the toggle on. Select Amazon TAM from the Partner dropdown.
  4. Enter the A9 Tag ID and the A9 App ID in the fields shown below. System maps the corresponding InMobi IDs to ensure requests flow seamlessly.
  5. Click Create Placements.

If you have any questions, please reach out to your Customer Success Manager at InMobi or write to for assistance.

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Last Updated on: 31 Aug, 2021