Identity Settings

The Identity Settings tab is your destination to access our UnifID solution. UnifID is an industry-first identity solution exclusively built for in-app publishers to simplify addressability and accelerate the monetization journey through any leading Universal ID partners in the market. The offering allows in-app publishers to select and integrate effortlessly with the Universal ID partners of their choice and transfer the corresponding Universal IDs to demand partners, to enhance their targeting capabilities.

For more information, see UnifID.


To start your identity journey with the UnifID solution, follow the instructions below.

  1. Upgrade to InMobi’s latest SDK which supports the ID management feature (9.17 for iOS & 9.19 for Android).
  2. Configure the SDK by integrating the needed code elements. After you complete the SDK integration, proceed with the UnifID set up in the InMobi Dashboard.
  3. From the left navigation, select Inventory Identity Settings.
  4. Select the checkbox to agree to InMobi’s Terms and Conditions.
  5. After you agree to InMobi’s T&C, select the Universal ID partner of your choice from the integrated partners available and click Proceed.
  6. Select the Apps you want to configure the Identity Settings for.
  7. Agree to the partner’s Terms and Conditions and click Save.

You have successfully configured the identity settings. You can repeat the above-mentioned process for each identity partner, as needed.

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Last Updated on: 09 Mar, 2022