The IAB Tech Lab Content Taxonomy provides a “common language” that all parties (publishers, SSPs, DSPs, verification vendors, advertisers) can use and understand when describing the content of an app, or other user environment.
The content taxonomy is useful in two main use cases:
- Contextual Targeting
- Brand Safety/Suitability
Arts & Entertainment
| Categories |
Code |
| Arts & Entertainment |
IAB1 |
| Books & Literature |
IAB1-1 |
| Celebrity Fan/Gossip |
IAB1-2 |
| Fine Art |
IAB1-3 |
| Humor |
IAB1-4 |
| Movies |
IAB1-5 |
| Music |
IAB1-6 |
| Television |
IAB1-7 |
Automotive
| Categories |
Code |
| Automotive |
IAB2 |
| Auto Parts |
IAB2-1 |
| Auto Repair |
IAB2-2 |
| Buying/Selling Cars |
IAB2-3 |
| Car Culture |
IAB2-4 |
| Certified Pre-Owned |
IAB2-5 |
| Convertible |
IAB2-6 |
| Coupe |
IAB2-7 |
| Crossover |
IAB2-8 |
| Diesel |
IAB2-9 |
| Electric Vehicle |
IAB2-10 |
| Hatchback |
IAB2-11 |
| Hybrid |
IAB2-12 |
| Luxury |
IAB2-13 |
| MiniVan |
IAB2-14 |
| Mororcycles |
IAB2-15 |
| Off-Road Vehicles |
IAB2-16 |
| Performance Vehicles |
IAB2-17 |
| Pickup |
IAB2-18 |
| Road-Side Assistance |
IAB2-19 |
| Sedan |
IAB2-20 |
| Trucks & Accessories |
IAB2-21 |
| Vintage Cars |
IAB2-22 |
| Wagon |
IAB2-23 |
Business
| Categories |
Code |
| Business |
IAB3 |
| Advertising |
IAB3-1 |
| Agriculture |
IAB3-2 |
| Biotech/Biomedical |
IAB3-3 |
| Business Software |
IAB3-4 |
| Construction |
IAB3-5 |
| Forestry |
IAB3-6 |
| Government |
IAB3-7 |
| Green Solutions |
IAB3-8 |
| Human Resources |
IAB3-9 |
| Logistics |
IAB3-10 |
| Marketing |
IAB3-11 |
| Metals |
IAB3-12 |
Careers
| Categories |
Code |
| Careers |
IAB4 |
| Career Planning |
IAB4-1 |
| College |
IAB4-2 |
| Financial Aid |
IAB4-3 |
| Job Fairs |
IAB4-4 |
| Job Search |
IAB4-5 |
| Resume Writing/Advice |
IAB4-6 |
| Nursing |
IAB4-7 |
| Scholarships |
IAB4-8 |
| Telecommuting |
IAB4-9 |
| U.S. Military |
IAB4-10 |
| Career Advice |
IAB4-11 |
Education
| Categories |
Code |
| Education |
IAB5 |
| 7-12 Education |
IAB5-1 |
| Adult Education |
IAB5-2 |
| Art History |
IAB5-3 |
| College Administration |
IAB5-4 |
| College Life |
IAB5-5 |
| Distance Learning |
IAB5-6 |
| English as a 2nd Language |
IAB5-7 |
| Language Learning |
IAB5-8 |
| Graduate School |
IAB5-9 |
| Homeschooling |
IAB5-10 |
| Homework/Study Tips |
IAB5-11 |
| K-6 Educators |
IAB5-12 |
| Private School |
IAB5-13 |
| Special Education |
IAB5-14 |
| Studying Business |
IAB5-15 |
Family & Parenting
| Categories |
Code |
| Family & Parenting |
IAB6 |
| Adoption |
IAB6-1 |
| Babies & Toddlers |
IAB6-2 |
| Daycare/Pre School |
IAB6-3 |
| Family Internet |
IAB6-4 |
| Parenting - K-6 Kids |
IAB6-5 |
| Parenting teens |
IAB6-6 |
| Pregnancy |
IAB6-7 |
| Special Needs Kids |
IAB6-8 |
| Eldercare |
IAB6-9 |
Health & Fitness
| Categories |
Code |
| Health & Fitness |
IAB7 |
| Exercise |
IAB7-1 |
| A.D.D. |
IAB7-2 |
| AIDS/HIV |
IAB7-3 |
| Allergies |
IAB7-4 |
| Alternative Medicine |
IAB7-5 |
| Arthritis |
IAB7-6 |
| Asthma |
IAB7-7 |
| Autism/PDD |
IAB7-8 |
| Bipolar Disorder |
IAB7-9 |
| Brain Tumor |
IAB7-10 |
| Cancer |
IAB7-11 |
| Cholesterol |
IAB7-12 |
| Chronic Fatigue Syndrome |
IAB7-13 |
| Chronic Pain |
IAB7-14 |
| Cold & Flu |
IAB7-15 |
| Deafness |
IAB7-16 |
| Dental Care |
IAB7-17 |
| Depression |
IAB7-18 |
| Dermatology |
IAB7-19 |
| Diabetes |
IAB7-20 |
| Epilepsy |
IAB7-21 |
| GERD/Acid Reflux |
IAB7-22 |
| Headaches/Migraines |
IAB7-23 |
| Heart Disease |
IAB7-24 |
| Herbs for Health |
IAB7-25 |
| Holistic Healing |
IAB7-26 |
| IBS/Crohn’s Disease |
IAB7-27 |
| Incest/Abuse Support |
IAB7-28 |
| Incontinence |
IAB7-29 |
| Infertility |
IAB7-30 |
| Men’s Health |
IAB7-31 |
| Nutrition |
IAB7-32 |
| Orthopedics |
IAB7-33 |
| Panic/Anxiety Disorders |
IAB7-34 |
| Pediatrics |
IAB7-35 |
| Physical Therapy |
IAB7-36 |
| Psychology/Psychiatry |
IAB7-37 |
| Senior Health |
IAB7-38 |
| Sexuality |
IAB7-39 |
| Sleep Disorders |
IAB7-40 |
| Smoking Cessation |
IAB7-41 |
| Substance Abuse |
IAB7-42 |
| Thyroid Disease |
IAB7-43 |
| Weight Loss |
IAB7-44 |
| Women’s Health |
IAB7-45 |
Food & Drink
| Categories |
Code |
| Food & Drink |
IAB8 |
| American Cuisine |
IAB8-1 |
| Barbecues & Grilling |
IAB8-2 |
| Cajun/Creole |
IAB8-3 |
| Chinese Cuisine |
IAB8-4 |
| Cocktails/Beer |
IAB8-5 |
| Coffee/Tea |
IAB8-6 |
| Cuisine-Specific |
IAB8-7 |
| Desserts & Baking |
IAB8-8 |
| Dining Out |
IAB8-9 |
| Food Allergies |
IAB8-10 |
| French Cuisine |
IAB8-11 |
| Health/Lowfat Cooking |
IAB8-12 |
| Italian Cuisine |
IAB8-13 |
| Japanese Cuisine |
IAB8-14 |
| Mexican Cuisine |
IAB8-15 |
| Vegan |
IAB8-16 |
| Vegetarian |
IAB8-17 |
| Wine |
IAB8-18 |
Hobbies & Interests
| Categories |
Code |
| Hobbies & Interests |
IAB9 |
| Art/Technology |
IAB9-1 |
| Arts & Crafts |
IAB9-2 |
| Beadwork |
IAB9-3 |
| Birdwatching |
IAB9-4 |
| Board Games/Puzzles |
IAB9-5 |
| Candle & Soap Making |
IAB9-6 |
| Card Games |
IAB9-7 |
| Chess |
IAB9-8 |
| Cigars |
IAB9-9 |
| Collecting |
IAB9-10 |
| Comic Books |
IAB9-11 |
| Drawing/Sketching |
IAB9-12 |
| Freelance Writing |
IAB9-13 |
| Genealogy |
IAB9-14 |
| Getting Published |
IAB9-15 |
| Guitar |
IAB9-16 |
| Home Recording |
IAB9-17 |
| Investors & Patents |
IAB9-18 |
| Jewelry Making |
IAB9-19 |
| Magic & Illusion |
IAB9-20 |
| Needlework |
IAB9-21 |
| Painting |
IAB9-22 |
| Photography |
IAB9-23 |
| Radio |
IAB9-24 |
| Roleplaying Games |
IAB9-25 |
| Sci-Fi & Fantasy |
IAB9-26 |
| Scrapbooking |
IAB9-27 |
| Screenwriting |
IAB9-28 |
| Stamps & Coins |
IAB9-29 |
| Video & Computer Games |
IAB9-30 |
| Woodworking |
IAB9-31 |
Home & Garden
| Categories |
Code |
| Home & Garden |
IAB10 |
| Appliances |
IAB10-1 |
| Entertaining |
IAB10-2 |
| Environmental Safety |
IAB10-3 |
| Gardening |
IAB10-4 |
| Home Repair |
IAB10-5 |
| Home Theater |
IAB10-6 |
| Interior Decorating |
IAB10-7 |
| Landscaping |
IAB10-8 |
| Remodeling & Construction |
IAB10-9 |
Law, Gov’t & Politics
| Categories |
Code |
| Law, Gov’t & Politics |
IAB11 |
| Immigration |
IAB11-1 |
| Legal Issues |
IAB11-2 |
| U.S. Government Resources |
IAB11-3 |
| Politics |
IAB11-4 |
| Commentary |
IAB11-5 |
News
| Categories |
Code |
| News |
IAB12 |
| International News |
IAB12-1 |
| National News |
IAB12-2 |
| Local News |
IAB12-3 |
Personal Finance
| Categories |
Code |
| Personal Finance |
IAB13 |
| Beginning Investing |
IAB13-1 |
| Credit/Debt & Loans |
IAB13-2 |
| Financial News |
IAB13-3 |
| Financial Planning |
IAB13-4 |
| Hedge Fund |
IAB13-5 |
| Insurance |
IAB13-6 |
| Investing |
IAB13-7 |
| Mutual Funds |
IAB13-8 |
| Options |
IAB13-9 |
| Retirement Planning |
IAB13-10 |
| Stocks |
IAB13-11 |
| Tax Planning |
IAB13-12 |
Society
| Categories |
Code |
| Society |
IAB14 |
| Dating |
IAB14-1 |
| Divorce Support |
IAB14-2 |
| Gay Life |
IAB14-3 |
| Marriage |
IAB14-4 |
| Senior Living |
IAB14-5 |
| Teens |
IAB14-6 |
| Weddings |
IAB14-7 |
| Ethnic Specific |
IAB14-8 |
Science
| Categories |
Code |
| Science |
IAB15 |
| Astrology |
IAB15-1 |
| Biology |
IAB15-2 |
| Chemistry |
IAB15-3 |
| Geology |
IAB15-4 |
| Paranormal Phenomena |
IAB15-5 |
| Physics |
IAB15-6 |
| Space/Astronomy |
IAB15-7 |
| Geography |
IAB15-8 |
| Botany |
IAB15-9 |
| Weather |
IAB15-10 |
Pets
| Categories |
Code |
| Pets |
IAB16 |
| Aquariums |
IAB16-1 |
| Birds |
IAB16-2 |
| Cats |
IAB16-3 |
| Dogs |
IAB16-4 |
| Large Animals |
IAB16-5 |
| Reptiles |
IAB16-6 |
| Veterinary Medicine |
IAB16-7 |
Sports
| Categories |
Code |
| Sports |
IAB17 |
| Auto Racing |
IAB17-1 |
| Baseball |
IAB17-2 |
| Bicycling |
IAB17-3 |
| Bodybuilding |
IAB17-4 |
| Boxing |
IAB17-5 |
| Canoeing/Kayaking |
IAB17-6 |
| Cheerleading |
IAB17-7 |
| Climbing |
IAB17-8 |
| Cricket |
IAB17-9 |
| Figure Skating |
IAB17-10 |
| Fly Fishing |
IAB17-11 |
| Football |
IAB17-12 |
| Freshwater Fishing |
IAB17-13 |
| Game & Fish |
IAB17-14 |
| Golf |
IAB17-15 |
| Horse Racing |
IAB17-16 |
| Horses |
IAB17-17 |
| Hunting/Shooting |
IAB17-18 |
| Inline Skating |
IAB17-19 |
| Martial Arts |
IAB17-20 |
| Mountain Biking |
IAB17-21 |
| NASCAR Racing |
IAB17-22 |
| Olympics |
IAB17-23 |
| Paintball |
IAB17-24 |
| Power & Motorcycles |
IAB17-25 |
| Pro Basketball |
IAB17-26 |
| Pro Ice Hockey |
IAB17-27 |
| Rodeo |
IAB17-28 |
| Rugby |
IAB17-29 |
| Running/Jogging |
IAB17-30 |
| Sailing |
IAB17-31 |
| Saltwater Fishing |
IAB17-32 |
| Scuba Diving |
IAB17-33 |
| Skateboarding |
IAB17-34 |
| Skiing |
IAB17-35 |
| Snowboarding |
IAB17-36 |
| Surfing/Bodyboarding |
IAB17-37 |
| Swimming |
IAB17-38 |
| Table Tennis/Ping-Pong |
IAB17-39 |
| Tennis |
IAB17-40 |
| Volleyball |
IAB17-41 |
| Walking |
IAB17-42 |
| Waterski/Wakeboard |
IAB17-43 |
| World Soccer |
IAB17-44 |
Style & Fashion
| Categories |
Code |
| Style & Fashion |
IAB18 |
| Beauty |
IAB18-1 |
| Body Art |
IAB18-2 |
| Fashion |
IAB18-3 |
| Jewelry |
IAB18-4 |
| Clothing |
IAB18-5 |
| Accessories |
IAB18-6 |
Technology & Computing
| Categories |
Code |
| Technology & Computing |
IAB19 |
| 3-D Graphics |
IAB19-1 |
| Animation |
IAB19-2 |
| Antivirus Software |
IAB19-3 |
| C/C++ |
IAB19-4 |
| Cameras & Camcorders |
IAB19-5 |
| Cell Phones |
IAB19-6 |
| Computer Certification |
IAB19-7 |
| Computer Networking |
IAB19-8 |
| Computer Peripherals |
IAB19-9 |
| Computer Reviews |
IAB19-10 |
| Data Centers |
IAB19-11 |
| Databases |
IAB19-12 |
| Desktop Publishing |
IAB19-13 |
| Desktop Video |
IAB19-14 |
| Email |
IAB19-15 |
| Graphics Software |
IAB19-16 |
| Home Video/DVD |
IAB19-17 |
| Internet Technology |
IAB19-18 |
| Java |
IAB19-19 |
| JavaScript |
IAB19-20 |
| Mac Support |
IAB19-21 |
| MP3/MIDI |
IAB19-22 |
| Net Conferencing |
IAB19-23 |
| Net for Beginners |
IAB19-24 |
| Network Security |
IAB19-25 |
| Palmtops/PDAs |
IAB19-26 |
| PC Support |
IAB19-27 |
| Portable |
IAB19-28 |
| Entertainment |
IAB19-29 |
| Shareware/Freeware |
IAB19-30 |
| Unix |
IAB19-31 |
| Visual Basic |
IAB19-32 |
| Web Clip Art |
IAB19-33 |
| Web Design/HTML |
IAB19-34 |
| Web Search |
IAB19-35 |
| Windows |
IAB19-36 |
Travel
| Categories |
Code |
| Travel |
IAB20 |
| Adventure Travel |
IAB20-1 |
| Africa |
IAB20-2 |
| Air Travel |
IAB20-3 |
| Australia & New Zealand |
IAB20-4 |
| Bed & Breakfasts |
IAB20-5 |
| Budget Travel |
IAB20-6 |
| Business Travel |
IAB20-7 |
| By US Locale |
IAB20-8 |
| Camping |
IAB20-9 |
| Canada |
IAB20-10 |
| Caribbean |
IAB20-11 |
| Cruises |
IAB20-12 |
| Eastern Europe |
IAB20-13 |
| Europe |
IAB20-14 |
| France |
IAB20-15 |
| Greece |
IAB20-16 |
| Honeymoons/Getaways |
IAB20-17 |
| Hotels |
IAB20-18 |
| Italy |
IAB20-19 |
| Japan |
IAB20-20 |
| Mexico & Central America |
IAB20-21 |
| National Parks |
IAB20-22 |
| South America |
IAB20-23 |
| Spas |
IAB20-24 |
| Theme Parks |
IAB20-25 |
| Traveling with Kids |
IAB20-26 |
| United Kingdom |
IAB20-27 |
Real Estate
| Categories |
Code |
| Real Estate |
IAB21 |
| Apartments |
IAB21-1 |
| Architects |
IAB21-2 |
| Buying/Selling Homes |
IAB21-3 |
Shopping
| Categories |
Code |
| Shopping |
IAB22 |
| Contests & Freebies |
IAB22-1 |
| Couponing |
IAB22-2 |
| Comparison |
IAB22-3 |
| Engines |
IAB22-4 |
Religion & Spirituality
| Categories |
Code |
| Religion & Spirituality |
IAB23 |
| Alternative Religions |
IAB23-1 |
| Atheism/Agnosticism |
IAB23-2 |
| Buddhism |
IAB23-3 |
| Catholicism |
IAB23-4 |
| Christianity |
IAB23-5 |
| Hinduism |
IAB23-6 |
| Islam |
IAB23-7 |
| Judaism |
IAB23-8 |
| Latter-Day Saints |
IAB23-9 |
| Pagan/Wiccan |
IAB23-10 |
Uncategorized
| Categories |
Code |
| Uncategorized |
IAB24 |
Non-Standard Content
| Categories |
Code |
| Non-Standard Content |
IAB25 |
| Unmoderated UGC |
IAB25-1 |
| Extreme Graphic/Explicit Violence |
IAB25-2 |
| Pornography |
IAB25-3 |
| Profane Content |
IAB25-4 |
| Hate Content |
IAB25-5 |
| Under Construction |
IAB25-6 |
| Incentivized |
IAB25-7 |
| Gambling |
IAB 25-8 |
Illegal Content
| Categories |
Code |
| Illegal Content |
IAB26 |
| Illegal Content |
IAB26-1 |
| Warez |
IAB26-2 |
| Spyware/Malware |
IAB26-3 |
| Copyright Infringement |
IAB26-4 |
InMobi Internal Categories
| Categories |
Code |
| Gambling |
IAB25-8 |
| Medicinal Drug |
IAB25-12 |
| Non-profit |
IAB25-9 |
| Click to Charge |
IAB25-10 |
| Click to Download |
IAB25-11 |
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