InMobi upholds industry standards to promote transparency and compliance across the supply chain, safeguarding publisher revenue. This topic outlines our updated inventory policies for publishers aligning with the latest regulatory guidelines.
Following the Interactive Advertising Bureau (IAB) video ad guidelines, in-stream ads play within streaming content before, during, or after playback. This content typically includes real-time streaming video embedded in a video player, without requiring downloads.
Therefore, in-stream ads are restricted to apps primarily focused on streaming content (e.g., movies, music). InMobi follows the IAB’s oRTB specification for the video.plcmt parameter, where video.plcmt = 1 should denote true in-stream inventory only.
Accurate parameters enhance the value and precision of your impressions for buyers.
The SupplyChain Object (schain) provides transparency into the entities involved in the sale or resale of an impression, allowing buyers visibility into who is participating in and profiting from the transaction. Schain complements Sellers.json and App-ads.txt to enhance transparency across the supply chain.
Incoming ad requests to InMobi should contain only one node and a complete schain.
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sellers.json and app-ads.txt data to verify inventory.By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.