Children’s Privacy Compliance


The Children’s Online Privacy Protection Act (COPPA) is a law created to protect the privacy of children under the age of 13. The Act was passed by the U.S. Congress in 1998 and took effect in April 2000. COPPA is managed by the Federal Trade Commission (FTC).

To reflect other regional law requirements and App Stores' policies regarding data processing for children, InMobi treats children's privacy compliance holistically in the Publisher Dashboard.

When a publisher adds their app or mobile website to the InMobi Publisher Dashboard, or at any time when using the platform, the publisher is responsible for indicating to InMobi when their inventory is directed to children and ensuring they comply with the applicable law and App Stores developer policies.

Complying with COPPA & Children's Privacy

Children's privacy compliance is handled at the app level in the InMobi Publisher Dashboard. By turning the toggle on, you are confirming that your app is directed at children under the age of 16 or to a general audience which may include children under the age of 16. In addition, you are confirming that it complies with the Children's Online Privacy Protection Act and other applicable regulations which include terms on children's privacy.

Children Privacy Compliance Settings under the “Inventory” Tab

When adding a new app or mobile website to the Publisher Dashboard, you will be asked to define your inventory compliance settings for you to confirm your Children's Privacy Compliance.

If the Children's Privacy Compliance toggle remains off, your monetization might be impacted.

You can read more about InMobi’s COPPA compliance here. For any queries or concerns, you can contact your InMobi Account Manager or write us at

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Last Updated on: 23 Jan, 2023