The Children’s Online Privacy Protection Act (COPPA) is a law created to protect the privacy of children under the age of 13. The Act was passed by the U.S. Congress in 1998 and took effect in April 2000. COPPA is managed by the Federal Trade Commission (FTC).

When a publisher adds their app or mobile website to the InMobi Publisher Dashboard, or at any time when using the platform, the publisher can inform InMobi if the app is directed to children, as required by applicable law. Publishers are responsible for telling InMobi when an app is directed to children and ensuring their apps comply with the law.

Complying with COPPA

COPPA compliance is handled at the app level in the InMobi Publisher Dashboard. By turning the toggle on, you are confirming that your app is directed at children under the age of 13 or to a general audience which may include children under the age of 13. In addition, you are confirming that it complies with the Children's Online Privacy Protection Act.

COPPA settings under the “Inventory” Tab

When adding a new app or mobile website to the Publisher Dashboard, you will be asked to define your inventory compliance settings for you to confirm your COPPA Compliance.

If the COPPA Compliance toggle remains off, your monetization might be impacted.

You can read more about InMobi’s COPPA compliance here.

For any queries or concerns, please reach out to either your account manager or email

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Last Updated on: 30 Aug, 2021