Overview

Introduction

Audience Bidding is InMobi’s in-app header bidding solution that allows us to bid on your inventory in real-time, simultaneously along with other bidders in your ad stack. This enables you to access premium demand from InMobi by adding InMobi as a demand source on the bidding platform of your choice to earn the highest value from each impression.

Benefits

In-app header bidding has been proven to provide many benefits over traditional waterfalls for publishers. While ad requests are sent out sequentially to each bidder based on their ranking in the ad stack in a waterfall setup, in-app header bidding facilitates simultaneous bidding from all demand partners at the same time.

This helps you identify the highest bid you can earn per impression, thereby maximizing revenue and significantly improving operational efficiency as floor prices need not be optimized manually. If you are considering adding InMobi, here's how Audience Bidding will help you:

  • Greater Monetization Results: Drive competition by exposing your impressions to 100+ DSPs in real-time and fetch higher monetization returns. Publishers have witnessed 3x eCPMs and 5x ad revenue growth via InMobi’s bidding integrations.
  • No Latency, More Transparency: Avoid ad latency and gain total transparency with a unified action that helps you identify the buyers offering the highest value for every impression in real-time.
  • Improved Operational Efficiency: Save time and improve the operational efficiency of your resources by eliminating manual floor optimization through automated yield optimization tools.
  • Effortless Integration: Get started with ease by simply adding InMobi as a demand source on your current bidding platform without incurring any additional costs.

Audience Bidding Partners

InMobi is now integrated with all the leading header bidding platforms. Below is a summary of the integrations along with details about the supported inventory channels, ad formats, and modes of integration:

Partner 

In-app 

M-web 

SDK/oRTB 

Banner 

Interstitial 

Video* 

Native 

Banner 

In-stream 

Google Open Bidding 

 

 

 

 

 

 

oRTB 

Fyber FairBid 

 

 

 

 

 

 

SDK 

ironSource 

 

 

 

 

 

 

SDK 

AppLovin MAX 

 

 

 

 

 

 

SDK 

MoPub 
Advanced Bidding 

 

 

 

 

 

 

SDK 

Prebid Server 

 

 

 

 

 

 

oRTB 

Amazon TAM 

 

 

 

 

 

 

oRTB 

Note

The information provided in the above table includes interstitial and rewarded videos, and playable ads.

Reporting

Here are two ways in which you can track how your bidding inventory and placements are performing on InMobi:

  1. Filter your Reporting Dashboard by selecting the True checkbox under Audience Bidding.
  2. Generate bidding-specific reports by selecting Header Bidding Enabled and Integration Direct dimensions along with other required dimensions, measures, and filters.

Note

You can further filter the downloaded report by selecting:

  • Header Bidding Enabled = True
  • Integration Direct = Name of your bidding platform

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Last Updated on: 23 Aug, 2021