Overview

Introduction

Audience Bidding is InMobi’s in-app header bidding solution that allows us to bid on your inventory in real-time and simultaneously with other bidders in your ad stack. This enables you to access premium demand from InMobi by adding InMobi as a demand source on the bidding platform of your choice to earn the highest value from each impression.

Benefits

In-app header bidding has been proven to provide many benefits over traditional waterfalls for publishers. While ad requests are sent out sequentially to each bidder based on their ranking in the ad stack in a waterfall setup, in-app header bidding facilitates simultaneous bidding from all demand partners simultaneously.

This helps you identify the highest bid you can earn per impression, maximizing revenue and significantly improving operational efficiency as floor prices need not be manually optimized. If you are considering adding InMobi, here's how Audience Bidding will help you:

• Greater Monetization Results: Drive competition by exposing your impressions to 100+ DSPs in real-time and fetch higher monetization returns. Publishers have witnessed 3x eCPMs and 5x ad revenue growth via InMobi’s bidding integrations.
• No Latency, More Transparency: Avoid ad latency and gain total transparency with a unified action that helps you identify the buyers offering the highest value for every impression in real-time.
• Improved Operational Efficiency: Save time and improve the operational efficiency of your resources by eliminating manual floor optimization through automated yield optimization tools.
• Effortless Integration: Get started quickly by adding InMobi as a demand source on your current bidding platform without incurring additional costs.

Audience Bidding Partners

InMobi is now integrated with all the leading header bidding platforms. Below is a summary of the integrations, along with details about the supported inventory channels, ad formats, and modes of integration:

Partner	In-app				M-web			SDK/oRTB
	Banner	Interstitial	Video*	Native	Banner	In-stream	Native
Google Open Bidding								oRTB
DT FairBid								SDK
Unity LevelPlay								SDK
AppLovin MAX								SDK
Prebid Server								oRTB
Amazon Publisher Services (APS)								oRTB
HyperBid								SDK
Aequus								SDK
Admost								SDK

Reporting

Here are two ways in which you can track how your bidding inventory and placements are performing on InMobi:

1. Filter your Reporting Dashboard by selecting the True checkbox under Audience Bidding.
2. Generate bidding-specific reports by selecting Header Bidding Enabled and Integration Direct dimensions along with other required dimensions, measures, and filters.