Prebid Server

Introduction

InMobi provides a transparent bidding adapter for Prebid.js (client-side integration) and Prebid Server (server-to-server integration).

Integration Contract Specifications

InMobi will transact with Prebid via the oRTB protocol. If publishers on Prebid JS/SDK/AMP integrations have a Prebid Server setup, which is either hosted locally OR hosted by managed solutions (offered by Pubmatic OW, Xandr PSP, Rubicon, or Index Exchange) then it would be feasible for web publishers to integrate with InMobi Servers. Publishers connecting to the Prebid server via GAM could also integrate with InMobi Servers.

Refer to the following table for more clarity.

Sl No Prebid Integration Type Request - Response Route Inventory Type Supported by InMobi
1 Prebid JS + Prebid Server Prebid JS à Prebid Server à InMobi Server Browser Yes, via Server adapter
2 Prebid SDK + Prebid Server Prebid SDK à Prebid Server à InMobi Server Browser Yes, via Server adapter
3 AMP Tag + Prebid Server AMP Tag à Prebid Server à InMobi Server Browser Yes, via server adapter

Note

Follow these steps to complete the integration setup with InMobi’s adapter.

  1. Get the latest version of the InMobi-Prebid adapter. Publishers using their own local server can access the latest version of the adapter here. (Use this link to update the adapter’s YAML file). You can update to the latest Prebid server code to any release version post (and including) 0.167.0. (Refer here for more details)
  2. Publishers then need to visit InMobi UI and create the Ad Placements which then need to be mapped to their inventory. The detailed steps to create Placement IDs have been mentioned below (Section 4: InMobi UI workflow).

    Note

    The placement ID needs to be configured on InMobi’s adapter. See Adapter Repo to understand the steps to pass it as a bid parameter.

  3. Publishers can now start sending traffic via InMobi Adapter.

InMobi UI Workflow

Follow these steps to create web placement IDs on InMobi UI.

  1. Click the Add Inventory Tab available on the Home Page and select “Mobile Website”.
  2. Enter Website Details on the new Media UI.
    • Enter all the required website details with the right categories.
    • Ensure that the categories provided are applicable as per IAB taxonomy.
    • Refer to the following table for the Rating Details. Enter a rating as applicable.
  3. Enter Compliance Details and finalize the Block Settings.
  4. Ensure that the block setting template attached to this website is selected.
  5. Create a new Placement by selecting Prebid as a partner and switching on the Audience Bidding toggle.

Note

Ensure to “Switch On” InMobi on your Prebid Platform and benefit from high bid density, fill rate, and revenue. You are all set to begin monetizing now!

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Last Updated on: 11 Mar, 2025