Apple announced major IDFA-related changes on iOS 14 at WWDC 2020 which came into effect on April 26th, 2021. As publishers have been preparing for the change and its impact on app monetization, we have gathered our recommendations below to ensure you have a seamless transition to the post iOS 14+ world.
The latest InMobi SDK is compatible with iOS 14 and supports SKAdNetwork. You can download the iOS and Android SDKs here
We would recommend that you go through the iOS 14 specification document to understand details on integration and attribution requirements under the new guidelines from Apple. Click here.
SKAdNetwork (SKAN) is a privacy-focused attribution mechanism developed by Apple. InMobi has made changes to the SDK and our programmatic pipes to support this new attribution flow. Publishers, however, have to add the list of SkAdNetwork IDs provided by each SSP (on behalf of the DSP partners) to their info.plist file to support attribution via SkAdNetwork. You can access the list of SKAN IDs with either of these two links:
*Please note that the SKAdNetwork list will be updated as more DSPs register and provide us their SKAN IDs. Your dedicated partner manager will reach out to you as and when the list is updated.
Testing is key and we have put together some best practices to help you maximize opt-in rates here.
Parallelly, we have been talking to our partners to study the implications of iOS 14. This demand-side and the supply-side guide explain our point of view on what to expect from the ecosystem at large and what we are planning for our roadmap to align our partners’ success.