Amazon Publisher Services (APS)


At InMobi, we believe in supporting the needs of our Publishers and Advertisers by listening to them and delivering a better experience. Our DSPs and buyers are looking for a holistic mobile strategy that goes beyond their in-app success. With mobile web still accounting for a sizeable 21%* share in a premium market like the US, InMobi is now extending its monetization solutions to mobile web to solve this marketer challenge and enable our publishers to make the most out of their mobile ad inventory. For more details, please refer to the following document Mobile Web On InMobi Exchange.

If you have any questions or require further clarity on the integration specifications, please reach out to your InMobi Customer Success Manager or write to us at

Integration Contract Specifications

InMobi supports all mobile web publishers available on the APS platform. Once the contract with InMobi has been signed, the following steps need to be implemented:

The following steps need to be followed to complete the integration set up with InMobi’s adapter.

  1. You must generate Site IDs for their inventory on the APS dashboard. This Site ID needs to be mapped to the InMobi Site ID on InMobi's customer interface (CI).
  2. Publishers need to visit InMobi CI and create Ad Placements which then need to be mapped to their inventory. Please find the detailed steps to create ad placements on InMobi CI in the next segment (InMobi UI workflow).
  3. There will be no Tag IDs for APS mobile-web supply.  Hence publishers will need to create one fallback placement each for banner and in-stream videos. All request objects sent from APS will be mapped to the fallback placements.


    There should be only one fallback placement for each banner and in-stream video.

  4. Publishers will need to switch on InMobi on their APS dashboard, post which they can start sending traffic via InMobi Adapter.

InMobi UI Workflow

Follow these steps to create mobile web placement IDs on InMobi UI.

  1. Click Add Inventory available on the Inventory Settings tab and select Mobile Website from the available options.
  2. Enter Website Details on the new Media UI.
    • Enter all the required website details with the right categories.
    • Ensure that the categories provided are applicable as per IAB taxonomy.
    • Refer to the following table for the Rating Details. Enter a rating as applicable.
  3. Enter Compliance Details and Finalize the Block Settings. Ensure that the block setting template attached to this website is selected.
  4. Select the Ad Unit and proceed.
  5. Create a new Placement by selecting Amazon TAM as a partner and switching on the Audience Bidding toggle. Switch on the “Is Fallback Placement” to create fallback placements as there is no TAG ID for m-web placement.


Also, ensure to Switch On InMobi on your APS dashboard and benefit from high bid density, fill rate, and revenue. You are all set to begin monetizing now!

Frequently Asked Questions (FAQs)

What ad formats would be supported by InMobi for mobile web supply?

We currently support only display and video ad formats but plan to extend our support to native ad formats in H2’21.

How will InMobi handle the Ads.txt and sellers.json file?

Publishers will need to list as DIRECT in the ads.txt file and InMobi will list the publisher as PUBLISHER in the sellers.json file. Note that there is no change required vis-a-vis the in-app flow.

Does InMobi support viewability metrics like Moat, IAS?

Viewability will be supported in upcoming versions.

Does InMobi honor all the category and domain blocks in the oRTB request

We do not support category and domain blocks sent to us via the oRBT request. Publishers will need to add blocks while creating the placement field in the Media UI setup.

If you have any questions or require further clarity on the integration specifications, please reach out to your InMobi Customer Success Manager or write to us at

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Last Updated on: 16 Feb, 2022