GDPR

Introduction

The General Data Protection Regulation (GDPR) went into effect on May 25, 2018, across the European Union. These new regulations create a framework to protect personal data about individuals in the EU and must be adhered to by all businesses who collect or process such data. Failure to comply with GDPR can result in strict penalties for non-compliant companies.

As a trusted partner of leading brands across the globe, InMobi is committed to data protection and protecting consumer privacy while creating a safe and transparent marketplace for advertisers and generating value for our publisher partners.

Complying with GDPR

If not already on the current InMobi SDK version (SDK 710 for Android, SDK 711 for iOS) or above, upgrade to the latest version here: SDK. For Mobile Web <link it with the mobile web> inventory, the same applies.

If you have already signed and shared Data Protection Rider with InMobi, then there is no action required here. Please proceed to Step 3.

GDPR settings under the “Compliance” Tab

1. Log in to the InMobi Publisher Dashboard and accept InMobi’s new Terms of Service (TOS). The new InMobi TOS has GDPR-related clauses.
2. If you have traffic from the EU, navigate to Compliance GDPR Settings within the Publisher Dashboard and click Allow Data Processing. If not applicable to your inventory, select Restrict Data Processing.
3. If your app falls under the age gating requirements in GDPR, i.e. your app is targeting children < 16 years of age, please turn the COPPA age flag on within your app settings. If the app was already marked for COPPA, we will automatically flag the app as compliant - < 13 years for the US and < 16 years for the EU. This is valid:
   • for creating new apps/mobile websites,
   • for updating existing apps/mobile websites.
4. Upgrade your connection to the latest InMobi SDK version. For mobile web, see our Mobile Web specifications. Please reach out to your InMobi account manager for the latest API specifications.

FAQs

Is InMobi a Data controller, Joint Controller or Data Processor?

InMobi is a Joint Controller with the Publisher.

How will InMobi collect the data?

InMobi does not gather user consent directly and will rely on the publisher to obtain appropriate consent from data subjects and to pass that consent on to InMobi.

What will InMobi do in cases where the user consent is not present?

InMobi will never collect or pass user data to either an advertiser or a publisher without user consent.

What will InMobi do in cases where the user consent is not present?

InMobi will never collect or pass user data to either an advertiser or a publisher without user consent.

What happens if the user withdraws the consent?

Publishers are required to notify InMobi where consent is withdrawn or revoked and, accordingly, InMobi will honor such data subject’s request.

What happens if I am not compliant with InMobi’s GDPR solution?

For all requests originating from users where they have not given consent, InMobi will serve non-targeted ads to these users.

To comply with GDPR, upgrade your SDK today.

You can read more about InMobi’s GDPR readiness here.

For any queries or concerns, please reach out to either your account manager or email to gdprcompliance-group@inmobi.com.