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VCDPA

Introduction

The VCDPA (Virginia Consumer Data Protection Act), which came into effect on 1st January 2023, is a privacy law applicable only to residents of the state of Virginia. This means businesses worldwide must comply with the VCDPA law if they wish to continue processing the personal data of Virginia residents. For more information, see The Lowdown On VCDPA: Everything You Need To Know.

How to Get Compliant

To become compliant with VDCPA, you ensure to:

  • Inform your consumers in Virginia of their VCDPA rights through a reasonably accessible and clear privacy policy,
  • Acquire consent to process sensitive personal data, including precise geolocation and children's personal data,
  • Share only valid consented data with ad partners,
  • Provide a clear link to users to opt out of processing personal data for targeted advertising, sale or profiling purposes,
  • Given the above, rely on a mechanism to scale and process opt-out requests. For more information, see Opt-Out Mechanism.

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Last Updated on: 13 Jul, 2023
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By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.

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