The California Consumer Privacy Act (CCPA), which came into effect in January 2020, is a framework that lays down how organizations doing business in California need to capture, store and distribute the personal information of California residents. Similar to the GDPR in Europe, CCPA protects the data privacy rights of California residents and puts them in control. They now have a Right to Know what's being collected and whether it's being sold, the Right to Opt-Out from the sale of information, and a Right to Delete it.

CCPA settings under the “Compliance” Tab

  1. Log in to the InMobi Publisher Dashboard and accept InMobi’s new Terms of Service (TOS). The new InMobi TOS has CCPA-related clauses.
  2. If you have traffic from California, navigate to Compliance CCPA Settings within the Publisher Dashboard and click Allow Data Processing. If not applicable to your inventory, select Restrict Data Processing.
  3. If your app falls under the age gating requirements in CCPA, i.e. your app is targeting children < 13 years of age, please turn the COPPA age flag on within your app settings. If the app was already marked for COPPA, we will automatically flag the app as compliant - < 13 years for the US and < 16 years for the EU. This is valid:
    • for creating new apps,
    • for updating existing apps.

You can read more about InMobi’s CCPA readiness here.

For any queries or concerns, please reach out to either your account manager or email

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Last Updated on: 30 Aug, 2021