ads.txt-for-apps | Ads.txt for Apps (app-ads.txt)
App-ads.txt is a simple solution that gives you complete control of your inventory. By creating a depository of authorized sellers, you can let your buyers identify the programmatic firms that have legitimate access to the inventory.
App-ads.txt will be a text file on the app publisher’s website that declares who is authorized to sell the publisher’s inventory.
How to implement
Perform these steps to implement
Step 1: Provide developer website URL in the app store
Publishing a website and providing its URL is mandatory for the app’s ad inventory to participate in the authorized seller scheme.
Step 2: Create the
Create a .txt file and name it
Step 3: Add Entry
Add an entry in the
app-ads.txt concatenating the following information. Contact your partner manager for assistance.
|IAB Field Name||Description||Example||Requirement Status|
|Domain Name of the Advertising System||The domain name of the system to which bidders connect.||inmobi.com||Mandatory|
|Seller Account ID||InMobi Publisher Account ID||74dcd2c4fa2d401cb74bbb9c124a268c||Mandatory|
|Type of Account/Relationship||
The type of account is, either:
|Certification Authority ID||
An ID that uniquely identifies the system in Field 1 within a certification authority.
Note: The TAG ID for all InMobi lines in the ads.txt file is 83e75a7ae333ca9d.
|83e75a7ae333ca9d||Optional, but highly recommended|
Step 4: Post
app-ads.txt file to the root directory of your domain server for the appropriate website. The file can be accessible via HTTP or HTTPS but must be located under a standard relative path: "app-ads.txt". The HTTP request header must contain "Content-Type: text/plain".