SpringServe

Introduction

SpringServe integration is the process of connecting your CTV inventory with the SpringServe platform, which is a CTV ad server designed to help publishers manage and monetize their video ad inventory. 

Prerequisites

Before starting the integration, ensure you have:

  • An active InMobi account
  • A SpringServe account
  • Access to the SpringServe dashboard

Configure InMobi

To set up your account and inventory on the InMobi Publisher Dashboard, follow these steps:

  1. Sign up or log in to your InMobi Supply Side Platform account. 
  2. Add your CTV Apps by following the steps outlined in Add inventory
  3. Create new placements as follows:
    1. Search for the CTV app you want to create a placement for and click + Add a placement.
    2. Select an ad unit.

    3. Name your placement and select On from the Audience Bidding dropdown. Select SpringServe from the Partner dropdown.

    4. Click Create Placements.

Add InMobi to the SpringServe Dashboard

To map the InMobi placements,

  1. Log in to your SpringServe dashboard.
  2. Create a Demand Tag.
  3. Set the Demand Source as InMobi.
  4. Find the InMobi Placement ID under the placement name.
  5. Enter the InMobi placement ID with the corresponding ad formats and channel in your SpringServe dashboard.

Note

Ensure the ad type (e.g., VAST video) and targeting parameters (app/channel name, duration, position) match what’s set on the InMobi dashboard.

For further assistance, Contact Us.

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Last Updated on: 15 Oct, 2025