Publica

Introduction

Publica integration is the process of connecting your CTV inventory with the Publica platform, which is a CTV ad server designed to help publishers manage and monetize their video ad inventory. This guide provides step-by-step instructions for connecting your CTV inventory with InMobi via Publica. It lets publishers streamline their CTV ad operations and maximize yield by connecting with demand partners and managing ad decision-making in a flexible and transparent way.

Prerequisites

Before starting the integration, ensure you have:

• Create an InMobi account if you don't have one.
• A Publica account
• Access to the Publica dashboard

Configure InMobi

To set up your account and inventory on the InMobi Publisher Dashboard, follow these steps:

1. Sign up or log in to your InMobi Supply Side Platform account. 
2. Add your CTV Apps by following the steps outlined in Add inventory. 
3. Create new placements as follows:
   1. Search for the CTV app you want to create a placement for and click + Add a placement.
   2. Select an ad unit.

      

   3. Name your placement and choose to enable Audience Bidding by turning the toggle on. Select Custom Mediation from the Partner dropdown. Click Create Placements.

      

Add InMobi to the Publica Dashboard

To map the InMobi placements,

1. Find the InMobi Placement ID under the placement name.
2. Enter the InMobi placement ID with the corresponding ad formats and websites in your Publica dashboard.

For further assistance, Contact Us.