Releases, platform updates, and operational notes from the teams building InMobi's advertising and monetization products. New posts most weeks.
DSPs can use the supported OpenRTB signals to create more relevant post-click experiences and maintain continuity from ad engagement through to the App Store.
→ Read more about Custom Product Pages.
These additional signals enable more granular content targeting, helping buyers align campaigns with the environments and audiences most relevant to their objectives.
→ Explore the Content Signals APIs.
Quickly see what’s new, understand what has changed, and jump directly to the relevant technical documentation when action is required.
→ Explore the InMobi Exchange Changelog.
With greater context around campaign objectives, InMobi Exchange can tailor the ad experience to better support the outcome each campaign is designed to achieve.
→ Learn more about Campaign Type
Customize the additional touchpoint while maintaining control over creative behavior, click tracking, and fallback experiences.
→ Explore the DSP Double End Card guide
The new guide covers the default InMobi experience as well as the signaling DSPs need to support Double End Cards.
→ Learn more about Double End Card (default).
Use the new guidance to better understand auction outcomes and callbacks, and access network and device signals such as IP and User-Agent when supported.
→ Read more about Auction Lifecycle and Supported Macros and InMobi BURL: IP and User-Agent Signals.
We’ll continue improving the localized experience for technical accuracy and cultural relevance based on expert review and user feedback.
→ Explore the Simplified Mandarin Support Portal.
InMobi Exchange now supports Apple’s SKOverlay, enabling advertisers to surface a native App Store experience directly within iOS ads.
→ Explore the SKOverlay guide
By adding CloudX, you can increase auction competition, access additional demand sources, and manage everything through a single mediation platform—without changing your existing monetization workflow.
→ Read the CloudX integration guide to get started.
This creates a faster, more seamless install flow that can help improve conversion efficiency and maximize the value of user intent.
→ Read the Inline Installs guide to get started.
Whether you're managing a small portfolio or a large network of properties, subscription billing helps simplify access to advanced compliance, customization, and consent management capabilities without disrupting existing workflows.
→ Read the subscription billing guide to learn more.
By giving users more context upfront, advertisers can drive higher‑quality installs, improve user confidence, and reduce drop‑off between ad engagement and app download.
→ Read the Store View guide to learn more.
For advertisers focused on driving installs, a shorter conversion path can reduce abandonment and help capture user intent while interest is highest.
→ Read the guide to learn more.
By simplifying the path to download, AutoStore can improve conversion efficiency and create a more seamless experience for users ready to take action.
→ Read the AutoStore implementation guide.
Customize layouts, colors, messaging, and user flows to build trust, improve user experience, and maintain compliance without sacrificing brand identity.
→ Explore theme customization to get started.
By upgrading to TCF 2.3, publishers can stay aligned with evolving privacy requirements, maintain advertiser demand eligibility, and support more transparent consent experiences for users.
→ Read about what's changing in TCF 2.3.
Publisher Signals lets you share privacy‑conscious first‑party signals with InMobi, helping improve audience understanding, ad relevance, and monetization opportunities across supported demand partners.
→ Read the Publisher Signals integration guide to get started.
By streamlining audience synchronization, you can improve campaign efficiency and deliver more relevant experiences to high‑intent users.
→ Read the Remarketing Sync guide to learn more.
By combining the impact of video with native placement, advertisers can drive stronger engagement, increase brand visibility, and connect with users in a more contextual environment.
→ Explore In-Feed Video specifications.
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