AI Search
InMobi Now
InMobi Now
raise support ticket

What's new
at InMobi.

Releases, platform updates, and operational notes from the teams building InMobi's advertising and monetization products. New posts most weeks.

  • All
  • Publisher Platform 2
  • Exchange 6
  • CMP 3
Jun 2026
Jun 01
Publisher Platform

Add more demand with CloudX

Bring more demand into your mediation stack with CloudX, now supported through InMobi Mediation.

By adding CloudX, you can increase auction competition, access additional demand sources, and manage everything through a single mediation platform—without changing your existing monetization workflow.

Read the CloudX integration guide to get started.

May 2026
May 28
Exchange

Reduce friction with Inline Installs

Every additional step in the install journey can impact conversion rates. Inline Installs lets users install your app directly from the ad experience, without requiring additional navigation.

This creates a faster, more seamless install flow that can help improve conversion efficiency and maximize the value of user intent.

Read the Inline Installs guide to get started.

May 2026
May 27
CMP

Flexible CMP billing for growing teams

InMobi CMP now offers subscription‑based access to premium features, giving publishers more flexibility in how they scale privacy operations across apps and websites.

Whether you're managing a small portfolio or a large network of properties, subscription billing helps simplify access to advanced compliance, customization, and consent management capabilities without disrupting existing workflows.

Read the subscription billing guide to learn more.

May 2026
May 08
Exchange

Reach valuable users again with Remarketing Sync

Re‑engaging users is often as important as acquiring them. Remarketing Sync helps advertisers keep audience data aligned across platforms, making it easier to reconnect with users who have previously engaged with your app or brand.

By streamlining audience synchronization, you can improve campaign efficiency and deliver more relevant experiences to high‑intent users.

Read the Remarketing Sync guide to learn more.

May 2026
May 04
Exchange

Help users explore your app before installing

Store View enables users to preview your app experience directly within the ad journey before visiting the app store.

By giving users more context upfront, advertisers can drive higher‑quality installs, improve user confidence, and reduce drop‑off between ad engagement and app download.

Read the Store View guide to learn more.

Apr 2026
Apr 14
Exchange

Get users to the app store faster

Skip‑to‑Store Clickthrough Flow removes unnecessary steps between ad engagement and the app store, helping users reach your listing more quickly.

For advertisers focused on driving installs, a shorter conversion path can reduce abandonment and help capture user intent while interest is highest. Read the guide to learn more.

Mar 2026
Mar 21
Exchange

Streamline installs with AutoStore

AutoStore automatically guides users from an ad experience to the app store, reducing friction in the install journey and helping advertisers capitalize on user intent.

By simplifying the path to download, AutoStore can improve conversion efficiency and create a more seamless experience for users ready to take action.

→ Read the AutoStore implementation guide.

Feb 2026
Feb 27
CMP

Create consent experiences that match your brand

Consent banners are often the first interaction users have with your app. Custom Themes help publishers create privacy experiences that feel consistent with their product design instead of appearing as third‑party overlays.

Customize layouts, colors, messaging, and user flows to build trust, improve user experience, and maintain compliance without sacrificing brand identity.

Explore theme customization to get started.

Feb 2026
Feb 24
CMP

Prepare for TCF 2.3 compliance

TCF 2.3 introduces new transparency requirements designed to give users greater visibility into how their data is processed and which vendors are involved in the advertising ecosystem.

By upgrading to TCF 2.3, publishers can stay aligned with evolving privacy requirements, maintain advertiser demand eligibility, and support more transparent consent experiences for users.

Read about what's changing in TCF 2.3.

Feb 2026
Feb 10
Publisher Platform

Publisher Signals integration is now available

As privacy standards evolve, publishers need new ways to improve addressability without relying solely on traditional identifiers.

Publisher Signals lets you share privacy‑conscious first‑party signals with InMobi, helping improve audience understanding, ad relevance, and monetization opportunities across supported demand partners.

Read the Publisher Signals integration guide to get started.

Jan 2026
Jan 23
Exchange

Capture attention with In-Feed Video

In-Feed Video helps advertisers deliver immersive video experiences within the natural flow of content consumption, making it easier to engage users without disrupting their browsing experience.

By combining the impact of video with native placement, advertisers can drive stronger engagement, increase brand visibility, and connect with users in a more contextual environment.

Explore In-Feed Video specifications.