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Amazon Publisher Services (APS)

Introduction

InMobi is available as a bidder on Amazon Publisher Services (APS) through Transparent Ad Marketplace (TAM) and Unified Ad Marketplace (UAM). This server-side integration uses the OpenRTB protocol and does not require SDK implementation. This setup enables seamless access to InMobi’s demand, offering an efficient, API-based monetization path for both mobile web and in-app inventory.

Requirements

To successfully integrate InMobi with APS, ensure you meet the following prerequisites:

  • InMobi Account: You must have an active account on the InMobi Publisher Dashboard to access inventory settings, reporting, and account configuration. For more information, see Create InMobi Account.
  • APS Account: You must have an active account on APS, either for in-app or web monetization.
  • Inventory Setup: Create ad placements in your InMobi Publisher Dashboard. The following environments are supported:
    • Mobile
    • Web
  • Supported Ad Formats
    • Mobile (In-App): Banner, Interstitial, Video (all formats), Native.
    • Web: Banner, In-stream Video, Native.

Configure InMobi Dashboard

Use the toggle below to view the differences in dashboard configuration across platforms.

Mobile

  1. Log in to the InMobi Publisher Dashboard.
  2. Navigate to Inventory > Add Placement.
  3. Select App, and input your app store details.
  4. Set Child Compliance and Block Settings as needed.
  5. Select the ad format. 

  6. Create a new placement. Select Amazon TAM as a partner and switch on Audience Bidding. Enter the Tag ID and App ID from APS, in the respective fields. 

  7. Save the placement.

Web

  1. Log in to the InMobi Publisher Dashboard.
  2. Go to Inventory > Add Placement.
  3. Select Website, and enter your domain details.
  4. Configure Child Compliance and Block Settings.
  5. Define ad units and supported formats.

  6. Create a new placement. Select Amazon TAM as a partner and switch on Audience Bidding. Select the “Is Fallback Placement” checkbox to create fallback placements as there is no TAG ID for web placements. 

  7. Save the placement.

Integrate with Amazon Publisher Services

Use the toggles below to view platform-specific integration instructions.

Note

For Mobile only:

  • Create only in-stream placements for any video ad type, including Interstitial and Rewarded Video. Creating placements with Interstitial/Rewarded Video ad units will only work for static ads. 
  • Every placement needs to have a unique TAG ID/Ad Slot Name. Do not create multiple placements with the same TAG ID/Ad Slot Name.  
  • Any APS requests hitting InMobi will come with the App ID and Tag ID/Ad Slot Name, based on which we identify the corresponding InMobi Placement ID.

Mobile

  1. Send connection request: Initiate a connection request with InMobi on the APS Dashboard or request your APS account manager to set the connection to "In-Progress". The request will appear on InMobi’s APS Partner Dashboard under Supply > Publishers > In-Progress. 
  2. Find App ID and Tag ID: For each placement, obtain the Tag ID/Ad Slot Name and App ID from your APS account. 
    • Go to Supply > In-Progress > Select the Publisher’s page > 4. Slot mapping > Download slot mapping. The downloaded file will contain Ad Slot Name, which is equal to TAG ID, and app ID/site ID, which is equal to app ID/site ID.
    • Map each Tag ID and App ID to the corresponding InMobi Placement ID and App ID. These IDs ensure correct request routing between APS and InMobi. 
  3. Update Account ID and ads.txt ID: Reach out to your InMobi Business Development Manager/Amazon Account Manager, or follow the steps below:
    • Under Step 1. Account Number and Ads.txt, click Edit and enter the Publisher ID and ads.txt ID.
    • You can find your InMobi details as shown below:
      • Account number = InMobi’s Account ID. You can find it in the top left corner under your Account's name. 
      • Ads.txt ID = InMobi Seller ID / Payment ID. You can find it in the Accounts Settings subtab under your email.

  4. Once the account is mapped and you are ready to go live, click Ready to Enable.
  5. Go to Supply Selection > Pending Review under Apps and Sites to approve new apps and sites.  
Create Fallback Placement

Use fallback placements only for apps that have multiple placements.

  1. Create an Audience Bidding placement for Amazon TAM as shown in Configure InMobi Dashboard.
  2. Checking the box Is Fallback placement to create a fallback placement. Create only one fallback placement per app per placement type. A fallback placement doesn’t require a Tag ID.

Web

  1. Create one fallback placement per ad format (e.g., one for banner, one for in-stream video). InMobi will match incoming requests to these fallback placements. 
  2. No Tag ID is required for mobile web TAM traffic.
  3. Ensure InMobi is enabled in your APS dashboard to begin traffic delivery.

For further assistance, Contact Us.

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Last Updated on: 29 Sep, 2025
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By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.

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