Reporting

Create a New Report

For Reporting Basics, see Reporting Basics.

To create a new report, follow the instructions below.

  1. From the left navigation panel, select Performance Reports and click New Report.
  2. Name your report and select the frequency of report generation (never, daily, weekly, and monthly) from the Repeat drop-down.
  3. Select the dimensions, measures, and filters relevant to your report.
  4. Add a date range for the report. You can select a custom date range or relative range like last 7 days, last 30 days, etc. All reports and dates follow the UTC time zone.

    Note

    The one-time generated reports (with frequency set as Never) are valid for 30 days. The scheduled reports (with frequency set as daily, weekly, or monthly) run till 6 months. After 6 months, you need to set the frequency again.

  5. Click Generate Report.

Managing Saved Reports

 Once you are done creating reports, check the Manage Reports sub-tab to clone or delete a report. Click the option icon for the report you want to manage.

Download Reports

In the Download Reports sub-tab, click the option icon for the report you want to download and select Download. In case an in-active report is created, click the option icon (ellipsis) for the report and select Re-run report.

Reporting Basics

Schedule granular performance reports and monitor key trends and metrics with our reporting tool and performance dashboard.

Reports are determined by the measures, dimensions, and filters used while creating the reports. The differences between the three are explained below:

Measures

Measures are quantitative measurements of what is being calculated, such as clicks, revenue, impressions, etc.

Dimensions

Dimensions are used to further refine the data by breaking it into important categories. For example, we can look at impressions generated across countries or revenue contributions across app titles, where country and app name are the dimensions.

Filters

A filter is used to include or exclude data from the calculations. For example, looking at the ad revenue generated in a certain country only.

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Last Updated on: 28 Apr, 2025