AppLovin MAX

Introduction

This guide covers integrating InMobi as a real-time bidder on MAX, AppLovin’s in-app header bidding platform. InMobi uses the oRTB protocol and renders ads via its SDK for Banner, Interstitial, Video, and Native formats. Ideal for gaming publishers, this SDK-based integration supports in-app environments only.

Prerequisites

Ensure the following before you get started with this integration:

• An active InMobi account on the InMobi Publisher Platform to access inventory settings, reporting, and account configuration. For more information, see Create InMobi Account.
• An active MAX account.
• An integration with the MAX SDK and InMobi MAX adapter. Download for Android and iOS.
• Supports in-app inventory.
• Supports waterfall and bidding.
• Ad Formats Supported: Banner, Interstitial, Rewarded Video, and Native.

Configure InMobi Placements

To get your account and inventory up and running on the InMobi Publisher Platform, follow the instructions below:

1. Create an InMobi Account or log in to the InMobi Publisher Platform. 
2. If you are adding apps and placements for the first time, see Add Your App or Website.

   To create placements for MAX:

   1. Search for the app or website you would like to create a placement for and click + Add a placement.
   2. Select an ad unit. For more information on our ad units, see Ad Units.
   3. Name your placement. Enable Audience Bidding and select AppLovin MAX from the Partner dropdown.
   4. Click Create Placements.

Add InMobi as a Bidder on MAX 

1. On the MAX dashboard, go to MAX > Manage > Ad Units and select the ad unit where you want to enable InMobi.
2. Enter the InMobi Account ID and Placement ID.
   • Find your InMobi account ID on the InMobi Publisher Platform under Finance > Payment Settings > Payment Information.

     

   • Find the InMobi Placement ID under the placement name.

     

For more details, see InMobi Integration Guide on MAX's documentation.

Integration Checklist for Native

• Integrate the MAX SDK and the MAX-InMobi adapter. Native support for InMobi requires SDK version 10.1.0.1 (iOS) and 10.0.9.3 (Android).
• Use the main image in your native ad to enable impression tracking. Impressions won't register without it.
• We support a default image aspect ratio of 256:165 (~3:2). Let us know if you support other ratios.
• Native ad templates supported on MAX include small, medium, and manual:
  • Small/medium are predefined templates.
  • Manual allows full customization to match your feed.

For more information, see the following links:

iOS: Integration Guide | Enabling Manual Native Ads | Enabling Small/Medium Template

Android: Integration Guide | Enabling Manual Native Ads | Enabling Small/Medium Template

For further assistance, Contact Us.