|
Value |
Description |
|
1 |
Audio Ad (Auto-Play) |
|
2 |
Audio Ad (User Initiated) |
|
3 |
Expandable (Automatic) |
|
4 |
Expandable (User Initiated - Click) |
|
5 |
Expandable (User Initiated - Rollover) |
|
6 |
In-Banner Video Ad (Auto-Play) |
|
7 |
In-Banner Video Ad (User Initiated) |
|
8 |
Pop (e.g., Over, Under, or Upon Exit) |
|
9 |
Provocative or Suggestive Imagery |
|
10 |
Shaky, Flashing, Flickering, Extreme Animation, Smileys |
|
11 |
Surveys |
|
12 |
Text Only |
|
13 |
User Interactive (e.g., Embedded Games) |
|
14 |
Windows Dialog or Alert Style |
|
15 |
Has Audio On/Off Button |
|
16 |
Ad Provides Skip Button (e.g. VPAID-rendered skip button on pre-roll video) |
|
17 |
Adobe Flash |
|
Value |
Description |
|
0 |
Unknown |
|
1 |
Above the Fold |
|
2 |
DEPRECATED - May or may not be initially visible depending on screen size/resolution. |
|
3 |
Below the Fold |
|
7 |
Full Screen |
|
Value |
Description |
|
3 |
MRAID-1 |
|
4 |
ORMMA |
|
5 |
MRAID-2 |
|
7 |
OM-TRACKING (OMSDK) |
|
Value |
Description |
|
1 |
Linear / In-Stream |
|
2 |
Non-Linear / Overlay |
|
Value |
Description |
|
1 |
VAST 1.0 |
|
2 |
VAST 2.0 |
|
3 |
VAST 3.0 |
|
4 |
VAST 1.0 Wrapper |
|
5 |
VAST 2.0 Wrapper |
|
6 |
VAST 3.0 Wrapper |
|
7 |
VAST 4.0 |
|
8 |
VAST 4.0 Wrapper |
|
Value |
Description |
|
1 |
On Initiates on Page Load with Sound On |
|
2 |
Initiates on Page Load with Sound Off by Default |
|
3 |
Initiates on Click with Sound On |
|
5 |
Initiates on Entering Viewport with Sound On |
|
6 |
Initiates on Entering Viewport with Sound Off by Default |
|
Value |
Description |
|
1 |
On Video Completion or when Terminated by User |
|
2 |
On Leaving Viewport or when Terminated by User |
|
3 |
On Leaving Viewport Continues as a Floating/Slider Unit until Video Completion or when Terminated by User |
|
Value |
Description |
|
0 |
Mid-Roll (value indicates start delay in second) |
|
0 |
Pre-Roll |
|
-1 |
Generic Mid-Roll |
|
-2 |
Generic Post-Roll |
|
Value |
Description |
|
1 |
Mobile/Tablet |
|
2 |
Personal Computer |
|
3 |
Connected TV |
|
4 |
Phone |
|
5 |
Tablet |
|
6 |
Connected Device |
|
7 |
Set Top Box |
|
Value |
Description |
|
0 |
Unknown |
|
1 |
Ethernet |
|
2 |
WIFI |
|
3 |
Cellular Network – Unknown Generation |
|
4 |
Cellular Network – 2G |
|
5 |
Cellular Network – 3G |
|
6 |
Cellular Network – 4G |
|
Value |
Description |
|
4 |
In-Feed - Found in content, social, or product feeds |
|
5 |
Interstitial/Slider/Floating Covers the entire or a portion of screen area but is always on screen while displayed (i.e. cannot be scrolled out of view). Note that a full-screen interstitial (e.g., in mobile) can be distinguished from a floating/slider unit by the imp.instl field. |
|
Value |
Description |
|
1 |
Streaming |
|
2 |
Progressive |
|
3 |
Download |
|
Value |
Description |
|
1 |
Static Resource |
|
2 |
HTML Resource |
|
3 |
iframe Resource |
|
Layout ID |
Description |
Assets |
|
1 |
Content Wall |
Mandatory: Title, Icon as img, Main as img Optional: Description, CTA |
|
2 |
App Wall |
TBD |
|
3 |
News Feed |
Mandatory: Title, Icon Optional: Description, CTA |
|
4 |
Chat List |
TBD |
|
5 |
Carousel |
TBD |
|
6 |
Content Stream |
Mandatory: Title, Icon as img, Main as img Optional: Description, CTA |
|
501 |
Native Splash |
Mandatory: Main as img Optional: Description, CTA |
|
502 |
Banner |
Mandatory: Main as img |
|
Value |
Description |
|
1 |
Landscape Video |
|
2 |
Portrait Video |
|
3 |
Vertical Video |
|
Value |
Description |
|
0 |
Unknown Error |
|
1 |
Technical Error |
|
2 |
Invalid Request |
|
3 |
Known Web Spider |
|
4 |
Suspected Non-Human Traffic |
|
5 |
Cloud, Data center, or Proxy IP |
|
6 |
Unsupported Device |
|
7 |
Blocked Publisher or Site |
|
8 |
Unmatched User |
|
9 |
Daily Reader Cap Met |
|
10 |
Daily Domain Cap Met |
|
Vendor |
Domain |
|
Integral Ad Science |
integralads.com |
|
Moat |
moat.com |
|
ActiveView |
doubleclickbygoogle.com |
|
Double Verify |
doubleverify.com |
|
Value |
Description |
|
1 |
GPS/Location Service |
|
2 |
IP Address |
|
3 |
User Provided (e.g. registered data) |
|
Loss Reason Code |
Loss Reason Name |
|
1 |
Internal Error |
|
2 |
Impression Opportunity Expired |
|
4 |
Invalid Deal ID |
|
5 |
Invalid Auction ID |
|
6 |
Invalid (malformed) advertiser domains |
|
7 |
Missing Markup |
|
8 |
Missing Creative ID |
|
10 |
Missing Minimum Creative Approval Data |
|
101 |
Bid was Below Auction Floor |
|
102 |
Lost to higher bid |
|
103 |
Lost to a Bid for a PMP Deal |
|
104 |
Buyer Seat Blocked |
|
200 |
Creative Filtered - General; reason unknown. |
|
202 |
Disapproved Creative |
|
203 |
Creative Filtered - Size Not Allowed |
|
205 |
Creative Filtered - Advertiser Exclusions |
|
209 |
Creative Filtered - Category Exclusions |
|
1001 |
Unknown Loss Reason |
|
Value |
Description |
|
1 |
GPS/Location Services |
|
2 |
IP Address |
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.
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