Custom Product Pages

For iOS, Custom Product Pages (CPPs) allow advertisers to direct users to a customized App Store product page, providing a more relevant post-click experience for app install campaigns.

InMobi Exchange supports CPPs on SKAdNetwork-enabled iOS inventory through the OpenRTB SKAdNetwork extension.

Behavior

• If imp.ext.skadn.productpage = 1, the impression supports Custom Product Pages.
• DSPs may return bid.ext.skadn.productpageid to specify the desired App Store product page.
• If productpageid is not returned, the default App Store product page is used.
• Custom Product Pages are supported for StoreKit Renders.

Bid Request

When an impression supports Custom Product Pages, InMobi Exchange includes the productpage attribute in BidRequest.imp.ext.skadn.

Example:

{ 
  "imp": [{ 
    "ext": { 
      "skadn": { 
        "version": "4.0", 
        "productpage": 1 
      } 
    } 
  }] 
} 
}

Bid Response

If productpage is present in the bid request, DSPs can specify the Custom Product Page to use by returning productpageid in BidResponse.seatbid.bid.ext.skadn.

Example:

{ 
  "seatbid": [{ 
    "bid": [{ 
      "ext": { 
        "skadn": { 
          "version": "4.0", 
          "productpageid": "00c015c6-f8ed-4630-9b0e-626e8f624f43" 
        } 
      } 
    }] 
  }] 
}