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Changelog

June 2026

Android Inline Installs (for Android only)

Enables users to install an advertised app directly within the ad experience using the Google Play Install API, without leaving the host app. For more information, see Android Inline Installs.

May 2026

New Bid Request Attributes

Object: Bid Request

  • ext.mediation_name: This reflects the mediation layer from which the bid request originates for both iOS and Android. It is likely best used together with auction_id to help track unique impression opportunities, and so on.

For more information, see Object: Bid Request.

Object: Device

  • ext.boottime: We’ve added device boot time, where InMobi sends an array of recent boot events for both iOS and Android.
  • mccmnc: InMobi is now passing this at high coverage on Android, including the next complementary field.
  • ext.currentmccmnc: This field helps distinguish an Android device’s current network from the SIM network, helping identify potential VPN usage, and so on.

For more information, see Object: Device.

April 2026

Android StoreView (for Android only)

An in-ad Google Play Store preview that surfaces app details (description, screenshots, metadata) as an overlay at the end of a video ad, without redirecting users to the Play Store. For more information, see Android StoreView.

Skip To Store (ClickThrough Flow)

A streamlined click-through experience that presents a full-screen ad with a single CTA button, directing users straight to the configured destination (app store, deep link, or web page) without an intermediate end card. For more information, see Skip To Store.

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Last Updated on: 27 Aug, 2026