Targeting

InMobi Audiences

InMobi offers several pre-built audience segments and the capability to build custom audiences based on advertisers’ needs. These audience segments are built atop high-quality first-party SDK data to ensure targeted high-quality reach.

• Rich and Deep Data Signals: A combination of carrier data signals and deep SDK data delivers rich data for advertisers to engage with the right consumers.
• Accuracy at Scale: Audiences are created by applying advanced AI techniques that maintain data quality and segments at scale.
• Always On: Advertisers get to access 1500+ off-the-shelf audience segments that are updated daily.

For more information, see Audiences.

How to Access

InMobi audiences are available via Private Marketplace (PMP) buying on InMobi Exchange.

Data Enrichment

InMobi has integrations with regional data partners/platforms, enriching our supply with 3rd Party Audiences and user signals. Current integrations are:

ANZ

• Experian
• RedPlanet

Buyers can access data enrichment on InMobi supply via Private Marketplace (PMP) buying on InMobi Exchange.

Omnichannel Targeting

LiveRamp

InMobi has integrated with LiveRamp to help maximize audience overlap, increasing campaign delivery at no additional cost.

How It Works:

• The client sends 1st-party Device ID and Cookie data to LiveRamp. InMobi will also share our Device ID data with Liveramp.
• LiveRamp will translate Cookies into Device IDs and determine the overlap between the client’s 1st-party data with InMobi’s data.
• The overlapped audience data is then pushed to InMobi to create audience-targeted PMPs.
• Data ingestion through LiveRamp is done weekly to ensure audience InMobi has integrated with LiveRamp to help maximize audience overlap, increasing campaign delivery at no additional cost. For more information, see LiveRamp IdentityLink on InMobi Exchange.

Buyers can leverage LiveRamp IdentityLink on InMobi supply via Open Marketplace (OMP) as well as Private Marketplace (PMP) buying on InMobi Exchange.

Universal ID Support

InMobi supports LiveRamp, ID5, and LiveIntent ID on its mobile in-app supply. Further, we support universal IDs like LiveRamp, ID5, Prebid, Criteo ID, Lotame, etc., on Mobile web supply whenever publishers forward the same in the bid request.