InMobi offers several pre-built audience segments and the capability to build custom audiences based on advertisers’ needs. These audience segments are built atop high-quality first-party SDK data to ensure targeted high-quality reach.
For more information, see Audiences.
InMobi audiences are available via Private Marketplace (PMP) buying on InMobi Exchange.
InMobi has integrations with regional data partners/platforms, enriching our supply with 3rd Party Audiences and user signals. Current integrations are:
Buyers can access data enrichment on InMobi supply via Private Marketplace (PMP) buying on InMobi Exchange.
InMobi has integrated with LiveRamp to help maximize audience overlap, increasing campaign delivery at no additional cost.
How It Works:
Buyers can leverage LiveRamp IdentityLink on InMobi supply via Open Marketplace (OMP) as well as Private Marketplace (PMP) buying on InMobi Exchange.
InMobi supports LiveRamp, ID5, and LiveIntent ID on its mobile in-app supply. Further, we support universal IDs like LiveRamp, ID5, Prebid, Criteo ID, Lotame, etc., on Mobile web supply whenever publishers forward the same in the bid request.
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.