InMobi supports audience measurement across its supply by Nielsen DAR audience measurement methodology. On-target percentages may differ based on campaign requirements. Buyers can reach out to InMobi POCs for campaign-specific needs.
InMobi is certified by IAB’s Open Measurement SDK 1.3 for viewability tracking and measurement across all OMSDK registered measurement vendors.
Buyers can reach out to InMobi POCs to optimize viewability on all mobile in-app PMP campaigns.
InMobi’s integration with Tapad allows buyers to close the measurement loop from in-app buys to website-based conversions. Buyers can leverage this solution over a Private Marketplace (PMP) buying on InMobi Exchange.
For more information, see InMobi | Tapad.
InMobi has partnered with Cuebiq to set up a direct postback integration for a closed-loop measurement from media impressions to store visits based on device ID data. Store visitation along with campaign placement info is sent back to InMobi. Buyers can leverage this solution over a Private Marketplace (PMP) buying on InMobi Exchange.
For more information, see InMobi | Cuebiq.
InMobi is integrated with IRI to measure sales lift. We will send IRI a file of Device IDs exposed to a campaign. We will then receive conversion data from IRI to create a closed-loop solution for your brands. Buyers can leverage this solution over a Private Marketplace (PMP) buying on InMobi Exchange.
For more information, see IRi Partnership Training.
InMobi supports app install and engagement measurement on Private Marketplace (PMP) campaigns across industry-leading platforms, namely Kochava, Singular, Adjust, Branch, and Appsflyer. Buyers can leverage campaign-level support by informing InMobi POCs before the campaign go live.
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.