Interstitial

Snapshot

Static Interstitial

  • Formats supported: *GIF, JPG, PNG
  • Type: Fixed or Responsive
  • Aspect Ratio: 9:16( Vertical) or 16:9 (Landscape).
  • Max Size: Initial load 200kb | Max Load Size: 500kb
  • *Animated GIFs:
    • Frame Rate: 0.2 secs minimum. 5 secs maximum.
    • Looping: 3 loops maximum
    • Animation: 15 secs maximum

      Note

      Devices that do not support GIF formats will display the first frame of the looping GIF as a static image.

  • Recommended Dimensions: 568x320, 480x320, 320x480, 320x568, 1024x76 and 768x1024. Creatives will be rescaled to fit the screen if aspect ratio is maintained.

Animated HTML5 Interstitial

  • InMobi Creative Development: Layered PSDs
  • Third-Party Ad Serving: HTML5
  • Type: Fixed or Responsive
  • Max Size: Initial load 200kb
  • Max Load Size: 500kb
  • Recommended Dimensions: 568x320, 480x320, 320x480, 320x568, 1024x76 and 768x1024. Creatives will be rescaled to fit the screen if the aspect ratio is maintained.

Note

Pertinent content should not be visible in the safe area's upper right and left-hand corners (50x50 pixels). This is where the required MRAID close button will appear.

Playable (Embedded Games)

  • DSPs must pass BidResponse.seatbid[].bid[].attr with id = 13
  • Timers should not be included in the response/ creatives.
  • DSPs should not add useCustomClose() in the response

Rewarded Static Interstitial

  • For Rewarded Static Interstitials, all oRTB requests will include an extended field under Banner Object confirming whether Rewarded =True / False .
  • DSPs should not add useCustomClose() in the response.

Rewarded Playables

  • For Rewarded Static Interstitials, all oRTB requests will include a vast field under Banner Object confirming whether Rewarded =True / False.
  • DSPs must pass BidResponse.seatbid[].bid[].attr with id = 13.
  • Timers should not be included in the response/ creatives.
  • DSPs should not add useCustomClose() to the response.

Get in touch with us at exchange@inmobi.com.

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Last Updated on: 05 Oct, 2022