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iOS SKOverlay

Overview

InMobi Exchange supports Apple’s SKOverlay class, which helps DSPs drive more app installs and deliver a native user experience for iOS ad impressions.

What is SKOverlay

SKOverlay is an Apple StoreKit classifier that provides advertisers with an easy, quick way to recommend apps to their users.

  • As part of this feature, a banner-sized overlay is featured at the bottom of an existing mobile ad, showcasing elements such as the app’s name, logo, and a short description.
  • ClickTracker on the SKOverlay can be triggered, but this feature is enabled only from our side via configuration, not via the bid response. If you want to opt in, contact your InMobi POC (demand partners).

Customization

InMobi also supports additional bid response parameters under the “skadn” object to help DSPs customize their SKOverlay rendering experience on iOS supply supporting SKOverlay.

Attribute Type Description
position Integer Position of the overlay.
Values0 = bottom (default), 1 = bottomRaised.
dismissable Integer If the user has the option to dismiss the overlay.
Values0 = it is static on the screen, 1 = it can be dismissed (default).
video_delay Integer Time duration (in seconds) after the video shows the overlay. Keep this unset (null) to not trigger based on video start.
companion_delay Integer Time duration (in seconds) after the companion ad renders to show the overlay. Keep this unset (null) to not trigger based on the companion ad render.
sk_dismiss_delay Integer Time duration (in seconds) after the presented StoreKit screen is dismissed before showing the overlay. Keep this unset (null) not to trigger based on StoreKit dismiss.

Note

This feature is available on iOS supply for SDK (all versions) integrated full-screen video ads.
Contact your InMobi POC (demand partners) to get this enabled if not already.

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Last Updated on: 14 Jul, 2026