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Auto Store Implementation

Overview

Auto Store allows DSPs to decide whether InMobi Exchange should display a store modal on top of a VAST video. This feature enhances the effectiveness of app-install campaigns, leading to increased conversion rates and reduced CPIs.

It is a store modal supported by iOS with the SKStoreProductViewController object.

Experience

DSPs determine if the InMobi Exchange iOS Store Kit is displayed automatically after a user:

  • Views the complete video
  • Skips the video

When dismissed, users see the creative end card loaded below.

OpenRTB Specifications

BidRequest.imp.ext

Attribute 

Description 

Type 

autostore

Indicates whether the inventory is eligible for Auto Store.

1 - true; 0 – false

Int; 

Example

{
  "imp": [
     {
       "ext": {
         "autostore":1
        }
     }
  ]

BidResponse.seatbid.bid.ext

Attribute 

Description 

Type 

autostore

Indicates whether InMobi Exchange should enable automatically displaying the Store.

1- true; 0 – false

Int; default 1

Example

{
  "seatbid":[ 
   { 
     "bid":[ 
        { 
          "ext": { 
             "autostore":1 
            } 
         } 
       ] 
     } 
   } 
 }

Attribute 

Description 

Type 

autostoreclick

Indicates whether InMobi Exchange should fire click trackers when automatically displaying the Store Kit.

1 - true; 0 - false

Int; default 0

Example

{
  "seatbid":[
    {
      "bid":[
        {
         "ext":{
            "autostore":1,
             "autostoreclick":1
            }
        }
     ]
   }
]

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Last Updated on: 11 May, 2026