InMobi Exchange Analytics is a new reporting portal for demand partners and client-facing teams to analyze performance metrics and discover supply on InMobi Exchange in a visual and intuitive user interface.
There are two data views on the home screen.
The dashboards will be updated every hour with the latest data from 10-12 hours prior. There may be a minor difference between the numbers in this portal and the invoice. In this case, the invoicing numbers should be considered final for billing purposes.
There are 4 data cubes for users, each created for specific use cases – Performance Analytics, Creative Approval Status, Deal Health Metrics, and Inventory Discovery. All data cubes except Inventory Discovery are specific to the bidder accounts corresponding to your access.
Each of these data cubes can be viewed in 2 ways:
Perform an in-depth analysis of the traffic you receive and your bidding landscape to optimize performance.
To generate reports and view a list of all creative rejections and reasons, follow the instructions below:
For more information on reasons for creative rejections, see Creative Rejections.
Review a list of all Deal IDs and their key performance indicators (KPIs) related to supply volumes and bid landscape.
By default, the cube pre-loads with Ad Requests, Ad Responses, Wins, Ad Impressions, and Spends for all deals for the selected bidder.
Review all the available inventory on InMobi Exchange.
The dashboard provides a quick overview of key performance metrics and top bid loss reasons for the last 7 days. By default, there is one dashboard saved for every account.
To create and save reports and build customized dashboards, follow the instructions below:
A new dashboard will be created and saved to your account. You can edit the dashboard and add/duplicate/delete reports based on your preference. Alternatively, you can click Create New Dashboard on your home page and create reports.
Please follow the instructions below to change the timezone of your data:
Please follow the instructions below to download data:
Please follow the instructions below to schedule reports:
If you want to receive the report immediately, click Deliver now.
Data is available in the portal from 1st Sept 2022. Data granularity will be as follows:
Timeframe | Granularity | Example |
---|---|---|
Current Day and last 15 Days | Hourly | If the current day is 30th Nov, data for 30th Nov and 15-29th Nov will be available at an hourly level. |
Before 15 Days | Daily granularity for a total of 3 months prior | If the current day is 30th Nov, Data from 15th Aug to 14th Nov will be available at a daily level. |
Data earlier than three months | Monthly Granularity | If the current day is 30th Nov, data before 15th Aug will have a monthly level granularity. |
Data will be retained for the last 13 months.
Rejection Trigger | Description |
---|---|
{“Empty Vast”,}, {“Broken VAST”,} | Error in fetching creative assets and data |
{"Missing Media File in VAST720x1280 / mp4 / Kbps / 403 Forbidden,"} | Error in fetching creative assets and data |
{"1x1 Image1x1,"} {"1x1 ImageInvalid Creative,"} |
Error in fetching creative assets and data |
{"Broken creative / Orientation issue"} | Error in fetching creative assets and data |
{"URL is empty"} | Error in fetching creative assets and data |
{"HTTP 4xx OR 5xx response while accessing media file(s) URL."} | Error in fetching creative assets and data |
{"Could not connect to mp4 media file(s) URL."} | Error in fetching creative assets and data |
{"Error while fetching Video XML Metadata"} | Error in fetching creative assets and data |
{"NO MEDIA FILE PRESENT INSIDE VAST XML"} | Error in fetching creative assets and data |
{"Unexpected error in params passed or dev setup"} | Creative set-up error |
{"NO mp4/3gp/x-flv/webm media file with progressive delivery"} | Progressive delivery is the standard mode of online video streaming as per IAB standards. |
{"No mp4 file under the specified max size limit"} | A VAST Ad Tag contains several mp4 files under it, having different specifications for different devices. The standard maximum size limit for mp4 files is 6MB. |
{"Vast Video Duration Exceeds Max Allowed Duration"} | The standard maximum duration for a VAST creative is 30 seconds. |
{"No valid mp4 file with HTTP Content-Length header"} | HTTP Content-Length entity-header is a mandatory field used to indicate the size of the HTTP request/response. |
{"Vast Xml Should Contain Only a Single <Creative><Companionads></Companionads></Creative> Object Inside Inline Object"} | Not a valid VAST tag |
{"Invalid Byte Based on specified XML Encoding"} | Error in XML Code |
{"Xml Parsing Exception"} | Error in XML Code |
{"Duration tag missing in Linear Creative"} | A duration tag is a mandatory field that indicates the duration of the video. |
{"Wrapper Xmls Exceeded Max Allowed Wrapper Xml Count"} | A VAST wrapper is a VAST response that points to a VAST ad hosted by a third-party ad server. A VAST wrapper can point to another VAST wrapper, creating a chain of VAST wrappers that point to a VAST ad finally. The prescribed maximum number of VAST wrappers is 3. |
{"Video Required File Typeswebm"} | WEBM format is used for delivering online videos which use HTML5 <video> tag. |
{"Deceptive Ad,"} | Self-explanatory |
{"Related to VerticalCosmetic Surgery,"} {"Related to VerticalWeapons,"} {"Related to VerticalTobacco,"} {"Related to VerticalOffensive,"} {"Related to VerticalAggressive,"} {"Related to VerticalIllegal Drugs,"} |
|
{"Offensive ContentLanding Page,"} {"Offensive ContentCreative,"} |
|
{"Back Button Hijack,"} | |
{"Malicious URL Pre-ClickClick Fraud,"} {"[Malware Urls Found]"} {"Malicious URL Post-ClickMalicious Domain,"} {"Malicious URL Post-ClickFinancial Scam,"} {"Malicious URL Pre-ClickMalicious Domain,"} {"Malicious URL Post-ClickGift Card Scam,"} |
|
{"Auto RedirectBrowser,"} {"Auto RedirectMobile,"} |
|
{"From a Network Domain xyz.com} | Ad from a blocked domain |
{"Pop-Up Ad On page load,"} {"Pop-Up Ad Click page load,"} |
Self-explanatory |
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.