Reports

Overview

InMobi Exchange Analytics is a new reporting portal for demand partners and client-facing teams to analyze performance metrics and discover supply on InMobi Exchange in a visual and intuitive user interface.

Home Screen

There are two data views on the home screen.

  • Data Cubes: These are the interactive pivot tables to help you perform custom analytics. Each data cube is purpose-built to address specific use cases.
  • Dashboard: Frequently used data tables and visualizations saved as a dashboard.

The dashboards will be updated every hour with the latest data from 10-12 hours prior.

Data Cubes

There are 4 data cubes for users, each created for specific use cases – Performance Analytics, Creative Approval Status, Deal Health Metrics, and Inventory Discovery. All data cubes except Inventory Discovery are specific to the bidder accounts corresponding to your access.

Each of these data cubes can be viewed in 2 ways:

  • Data Cube Classic: A simplistic way to explore data.
  • Data Cube 2.0: This combines dimensional flexibility with powerful visualization capabilities.

Performance Analytics

Perform an in-depth analysis of the traffic you receive and your bidding landscape to optimize performance.

Creative Approval Status

To generate reports and view a list of all creative rejections and reasons, follow the instructions below:

  1. In the FILTER field on the top, select the Time to filter using the date range (preferably keep this to the last 24-48 hours, or 7 days maximum).
  2. Select DENIED as the status.
  3. In the SHOW field, select Creative Id and Rejection Reason.
  4. To download data to CSV or Excel, click the download icon at the top right corner.

For more information on reasons for creative rejections, see Creative Rejections.

Deal Health Metrics

Review a list of all Deal IDs and their key performance indicators (KPIs) related to supply volumes and bid landscape.

By default, the cube pre-loads with Ad Requests, Ad Responses, Wins, Ad Impressions, and Spends for all deals for the selected bidder.

Inventory Discovery

Review all the available inventory on InMobi Exchange.

Dashboard

The dashboard provides a quick overview of key performance metrics and top bid loss reasons for the last 7 days. By default, there is one dashboard saved for every account.

Create User-Level Reports and Dashboards

To create and save reports and build customized dashboards, follow the instructions below:

  1. From the list of data cubes, select your desired data cube and create a report based on your use case.
  2. On the top right, click the Add to Dashboard button.
  3. Click Create New Dashboard.

A new dashboard will be created and saved to your account. You can edit the dashboard and add/duplicate/delete reports based on your preference. Alternatively, you can click Create New Dashboard on your home page and create reports.

Comparing Data

Data Cube Classic

  1. From the list of data cubes, select Data Cube Classic to compare data.
  2. On the top right, click the ellipsis icon and select Compare.

  3. In the Compare field, select the comparison period to see a quick view of performance vis-a-vis another period.

Data Cube 2.0

  1. Select any of the data cubes to compare data.
  2. Scroll down to the bottom of the left pane till you see ‘Comparisons’.
  3. Choose the comparison period to see a quick view of performance vis-a-vis another period.

Change Data Timezone

Please follow the instructions below to change the timezone of your data:

  1. On the top right, click the toggle button.

  2. From the drop-down menu, select a timezone. UTC/GMT is the default timezone for all the dashboards.
  3. Select the duration of auto-update and cache option.

Download Data

Please follow the instructions below to download data:

  1. On the top right, choose the ‘Download Data’ icon.

  2. You will get a dialog box where you can rename the file, select the maximum rows and columns to download, and the data format.

  3. Click Download to access the file.

Schedule Reports

Please follow the instructions below to schedule reports:

  1. On the top right, click the ellipsis icon and select Schedule Report.

  2. On the Create A New Report page, enter the required details (such as name, description, timezone, and so on) and click Delivery Options.
  3. Click Add recipients and select the recipients to include them.
  4. Under the Delivery Options section, select the delivery method, format, amount, and owner name.
  5. Click Create Report.

    Note

    If you want to receive the report immediately, click Deliver now.

Data Granularity

Data is available in the portal from 1st Sept 2022. Data granularity will be as follows:

Timeframe Granularity Example
Current Day and last 15 Days Hourly If the current day is 30th Nov, data for 30th Nov and 15-29th Nov will be available at an hourly level.
Before 15 Days Daily granularity for a total of 3 months prior If the current day is 30th Nov, Data from 15th Aug to 14th Nov will be available at a daily level.
Data earlier than three months Monthly Granularity If the current day is 30th Nov, data before 15th Aug will have a monthly level granularity.

Data Retention

Data will be retained for the last 13 months.

  • For example, if the current month is Sept 2023, data will be available from Sept 2022 to Sept 2023 (I.e., 13 months).
  • However, if the current month is Oct 2023, data will be available for Oct 2022 to Oct 2023. Data for Sept 2022 will not be available in the portal.

List of Reasons for Creative Rejections

Rejection Trigger Description
{“Empty Vast”,}, {“Broken VAST”,} Error in fetching creative assets and data
{"Missing Media File in VAST720x1280 / mp4 /  Kbps / 403 Forbidden,"} Error in fetching creative assets and data
{"1x1 Image1x1,"}
{"1x1 ImageInvalid Creative,"}
Error in fetching creative assets and data
{"Broken creative / Orientation issue"} Error in fetching creative assets and data 
{"URL is empty"} Error in fetching creative assets and data
{"HTTP 4xx OR 5xx response while accessing media file(s) URL."} Error in fetching creative assets and data
{"Could not connect to mp4 media file(s) URL."} Error in fetching creative assets and data
{"Error while fetching Video XML Metadata"} Error in fetching creative assets and data
{"NO MEDIA FILE PRESENT INSIDE VAST XML"} Error in fetching creative assets and data
{"Unexpected error in params passed or dev setup"} Creative set-up error
{"NO mp4/3gp/x-flv/webm media file with progressive delivery"} Progressive delivery is the standard mode of online video streaming as per IAB standards.
{"No mp4 file under the specified max size limit"} A VAST Ad Tag contains several mp4 files under it, having different specifications for different devices. The standard maximum size limit for mp4 files is 6MB.
{"Vast Video Duration Exceeds Max Allowed Duration"} The standard maximum duration for a VAST creative is 30 seconds.
{"No valid mp4 file with HTTP Content-Length header"} HTTP Content-Length entity-header is a mandatory field used to indicate the size of the HTTP request/response.
{"Vast Xml Should Contain Only a Single <Creative><Companionads></Companionads></Creative> Object Inside Inline Object"} Not a valid VAST tag
{"Invalid Byte Based on specified XML Encoding"} Error in XML Code
{"Xml Parsing Exception"} Error in XML Code
{"Duration tag missing in Linear Creative"} A duration tag is a mandatory field that indicates the duration of the video.
{"Wrapper Xmls Exceeded Max Allowed Wrapper Xml Count"} A VAST wrapper is a VAST response that points to a VAST ad hosted by a third-party ad server. A VAST wrapper can point to another VAST wrapper, creating a chain of VAST wrappers that point to a VAST ad finally. The prescribed maximum number of VAST wrappers is 3.
{"Video Required File Typeswebm"}   WEBM format is used for delivering online videos which use HTML5 <video> tag. 
{"Deceptive Ad,"} Self-explanatory
{"Related to VerticalCosmetic Surgery,"} 
{"Related to VerticalWeapons,"} 
{"Related to VerticalTobacco,"} 
{"Related to VerticalOffensive,"} 
{"Related to VerticalAggressive,"} 
{"Related to VerticalIllegal Drugs,"}
{"Offensive ContentLanding Page,"}
{"Offensive ContentCreative,"}
{"Back Button Hijack,"}
{"Malicious URL Pre-ClickClick Fraud,"} 
{"[Malware Urls Found]"} 
{"Malicious URL Post-ClickMalicious Domain,"} 
{"Malicious URL Post-ClickFinancial Scam,"} 
{"Malicious URL Pre-ClickMalicious Domain,"} 
{"Malicious URL Post-ClickGift Card Scam,"} 
{"Auto RedirectBrowser,"} 
{"Auto RedirectMobile,"}
{"From a Network Domain xyz.com} Ad from a blocked domain
{"Pop-Up Ad On page load,"}
{"Pop-Up Ad Click page load,"}
Self-explanatory

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Last Updated on: 16 Dec, 2022