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Reports

Overview

InMobi Exchange Analytics is a new reporting portal for demand partners and client-facing teams to analyze performance metrics and discover supply on InMobi Exchange in a visual and intuitive user interface.

Home Screen

There are two data views on the home screen.

  • Data Cubes: These are the interactive pivot tables to help you perform custom analytics. Each data cube is purpose-built to address specific use cases.
  • Dashboard: Frequently used data tables and visualizations saved as a dashboard.

The dashboards will be updated every hour with the latest data from 10-12 hours prior. There may be a minor difference between the numbers in this portal and the invoice. In this case, the invoicing numbers should be considered final for billing purposes.

Data Cubes

There are 4 data cubes for users, each created for specific use cases – Performance Analytics, Creative Approval Status, Deal Health Metrics, and Inventory Discovery. All data cubes except Inventory Discovery are specific to the bidder accounts corresponding to your access.

Each of these data cubes can be viewed in 2 ways:

  • Data Cube Classic: A simplistic way to explore data.
  • Data Cube 2.0: This combines dimensional flexibility with powerful visualization capabilities.

Performance Analytics

Perform an in-depth analysis of the traffic you receive and your bidding landscape to optimize performance.

Creative Approval Status

To generate reports and view a list of all creative rejections and reasons, follow the instructions below:

  1. In the FILTER field on the top, select the Time to filter using the date range (preferably keep this to the last 24-48 hours, or 7 days maximum).
  2. Select DENIED as the status.
  3. In the SHOW field, select Creative Id and Rejection Reason.
  4. To download data to CSV or Excel, click the download icon at the top right corner.

For more information on reasons for creative rejections, see Creative Rejections.

Deal Health Metrics

Review a list of all Deal IDs and their key performance indicators (KPIs) related to supply volumes and bid landscape.

By default, the cube pre-loads with Ad Requests, Ad Responses, Wins, Ad Impressions, and Spends for all deals for the selected bidder.

Inventory Discovery

Review all the available inventory on InMobi Exchange.

Dashboard

The dashboard provides a quick overview of key performance metrics and top bid loss reasons for the last 7 days. By default, there is one dashboard saved for every account.

Create User-Level Reports and Dashboards

To create and save reports and build customized dashboards, follow the instructions below:

  1. From the list of data cubes, select your desired data cube and create a report based on your use case.
  2. On the top right, click the Add to Dashboard button.
  3. Click Create New Dashboard.

A new dashboard will be created and saved to your account. You can edit the dashboard and add/duplicate/delete reports based on your preference. Alternatively, you can click Create New Dashboard on your home page and create reports.

Comparing Data

Data Cube Classic

  1. From the list of data cubes, select Data Cube Classic to compare data.
  2. On the top right, click the ellipsis icon and select Compare.

  3. In the Compare field, select the comparison period to see a quick view of performance vis-a-vis another period.

Data Cube 2.0

  1. Select any of the data cubes to compare data.
  2. Scroll down to the bottom of the left pane till you see ‘Comparisons’.
  3. Choose the comparison period to see a quick view of performance vis-a-vis another period.

Change Data Timezone

Please follow the instructions below to change the timezone of your data:

  1. On the top right, click the toggle button.

  2. From the drop-down menu, select a timezone. UTC/GMT is the default timezone for all the dashboards.
  3. Select the duration of auto-update and cache option.

Download Data

Please follow the instructions below to download data:

  1. On the top right, choose the ‘Download Data’ icon.

  2. You will get a dialog box where you can rename the file, select the maximum rows and columns to download, and the data format.

  3. Click Download to access the file.

Schedule Reports

Please follow the instructions below to schedule reports:

  1. On the top right, click the ellipsis icon and select Schedule Report.

  2. On the Create A New Report page, enter the required details (such as name, description, timezone, and so on) and click Delivery Options.
  3. Click Add recipients and select the recipients to include them.
  4. Under the Delivery Options section, select the delivery method, format, amount, and owner name.
  5. Click Create Report.

    Note

    If you want to receive the report immediately, click Deliver now.

Data Granularity

Data is available in the portal from 1st Sept 2022. Data granularity will be as follows:

Timeframe Granularity Example
Current Day and last 15 Days Hourly If the current day is 30th Nov, data for 30th Nov and 15-29th Nov will be available at an hourly level.
Before 15 Days Daily granularity for a total of 3 months prior If the current day is 30th Nov, Data from 15th Aug to 14th Nov will be available at a daily level.
Data earlier than three months Monthly Granularity If the current day is 30th Nov, data before 15th Aug will have a monthly level granularity.

Data Retention

Data will be retained for the last 13 months.

  • For example, if the current month is Sept 2023, data will be available from Sept 2022 to Sept 2023 (I.e., 13 months).
  • However, if the current month is Oct 2023, data will be available for Oct 2022 to Oct 2023. Data for Sept 2022 will not be available in the portal.

List of Reasons for Creative Rejections

Trigger Ad Type (Banner & Video) Description
Malware In Page Both The Creative Landing Page is associated with harmful software that may damage the user's device or acquire unauthorized personal data.
Offensive Content Both The Creative contains inappropriate content
Related to Vertical Both The Creative contains content that is sensitive/ illegal to run Ex - Cosmetic Surgery, Tobacco, Aggressive, Weapons, and Illegal Drugs.
Deceptive Ad Both The Creative has false or misleading content.
Post-Click File Download Both The Creative is triggering an automatic download when clicked.
Malware Post-Click Both The Creative is associated with harmful software that may damage the user's device or acquire unauthorized personal user data when clicked.
Malware Pre-Click Both The Creative is associated with harmful software that may damage the user's device or acquire unauthorized personal user data without being clicked.
Phishing Both The Creative is associated with fraudulent pages that mimic reputed domains to acquire personal data.
Pop-Up Ad Both The Creative pops up to cover the whole or a part of the page.
Pop-Under Ad Both The Creative appears below other Ads for false impressions.
Auto Redirect Both The Creative auto-redirects to other sites.
Pre-Click File Download Both The Creative triggers an automatic download before being clicked.
From a Network Domain Both The Creative is associated with a Blacklisted Domain.
From an Advertiser Both The Creative is associated with a Blacklisted Advertiser.
Multiple Pops Both Multiple Ad pop-ups that interfere with usage.
Malicious URL Pre-Click Both The Creative is associated with scams, attacks, or frauds that compromise the user's device or network without being clicked.
Malicious URL Post-Click Both The Creative is associated with scams, attacks, or frauds that compromise the user's device or network after being clicked.
Malicious In Page Both The Creative Landing Page is associated with scams, attacks, or frauds compromising the user's device or network.
Back Button Hijack Both The Creative doesn't have a functional back button.
Browser Locking Both The Creative locks the browser navigation.
Extreme Offensive Content Both The Creative contains inappropriate content.
Malicious URL - Deceptive Site Both The Creative redirects to a site with false or misleading content.
From a Specific Advertiser Both The Ad is associated with a Blacklisted Advertiser.
1x1 Image Both The Ad is only in the form of a 1X1 pixel image.
failed to submit - Invalid value for field 'tag' - Please use full URL (starts with http://) or HTML code Both Invalid Ad Tag
failed to submit - Invalid value for field 'tag' - Please use full URL (starts with http://) or HTML code Both Invalid Ad Tag
Missing Media File in VAST Only for Video The VAST tag doesn't have a media file asset of a particular resolution.
Video Auto Scroll Only for Video The Creative triggers an auto-scroll to the video.
Empty VAST Only for Video The VAST tag is Empty.
Broken VAST Only for Video Error in the VAST tag.
failed to submit - Invalid value for field 'tag' - Invalid VAST XML or URL leading to a VAST XML Only for Video Invalid XML tag or Invalid XML Tag URL.
Wrapper Count Exceeds Limit Only for Video The wrapper count in the Ad tag is greater than 6.

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Last Updated on: 13 Jul, 2023
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