InMobi supports ‘imptrackers’ and/or the ‘burl’ field in the bid response. Both fields will fire the same and at least one is required.
bidresponse.seatbid.bid.burl denotes the billing URL. Billing notice URL called by the exchange when a winning bid becomes billable based on exchange-specific business policy (e.g., typically delivered, viewed, etc.).
bidresponse.seatbid.bid.admobject.native.imptrackers is expected as part of the native object of the bid response.
The ‘burls/ ‘imptrackers’ attribute is a form of notification that InMobi uses to notify the buyers of a cleared impression. A cleared impression is one that has won during an auction and was successfully shown to the end-user. The ‘imptrackers’ method is much preferred over tracking pixels embedded into ad markup as it decreases latency, redirects, duplicates, and discrepancies.
Your bid responses will be flagged as invalid and rejected from the auction.
InMobi Exchange supports viewability tracking across all its vendors. For information, see Viewability Vendors.
It is signaled in the impression extension object of the bid request as “viewabilityvendors’.
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.