Upcoming Product Enhancements

TCF Version Update

Release Date

1st January 2024

Description

The latest update involves a TCF version to be updated from TCF V2.0 to TCFV2.2. This is a crucial enhancement to ensure compliance and optimal performance.

Actions Required by Publishers

Follow any of the methods below to update the Theme from TCF V2.0 to V2.2.

Method 1: Choose Default V2.2 Theme

  1. Navigate to your property.
  2. Click Edit.
  3. Under the General Settings section on the edit page, select Default V2.2.
  4. Click Save property.

Method 2: Generate a Custom V2.2 Theme

  1. Follow the guidelines outlined in Customization for Site.
  2. While creating the custom theme, select TCF V2.2.

Resources

Google Consent Mode

Release Date

29th February 2024

Description

Google Consent Mode is a functionality empowering web and app developers to customize the operation of Google tags and app SDKs according to users' consent preferences. InMobi CMP introduces a mechanism facilitating the storage and transmission of user consent to Google, tied explicitly to various data processing activities carried out by Google's products. Publishers can activate Google basic consent through the Google template or the universal tag, which encompasses gtag-related codes. This offers publishers a flexible approach to implementing and managing user consent seamlessly.

Actions Required by Publishers

Follow the instructions below to implement Google Basic Consent.

  1. Install Google Tag on every page of your website
  2. Visit InMobi CMP portal and click Edit property.
  3. Update the version to the latest.
  4. In the Should Google basic consent be enabled field, select Yes, and you can see a pop-up.
  5. Select the purposes your end-users must consent to and set their default values (ad storage, analytics storage, and so on).
  6. Click Save. InMobi CMP will push the user consents related to Google to a variable called “dataLayer“ within Google Tag. This variable is accessible by Google. For more information, see Manage consent settings (web). Google tags will automatically pick the consent from this variable. Each tag has its inbuilt consent that it will pick. You must do any additional consent for Google services on your tag manager.

Resources

Adapt to privacy and regulatory changes with consent mode

iOS 17 privacy manifest

Release Date

30 March 2024

Description

In response to recent iOS platform updates, InMobi is introducing functionality to comply with Apple's privacy manifest requirements. Starting from spring 2024, certain API usage on iOS necessitates declaration of the purpose within a designated "privacy manifest." Failure to comply will result in notifications from Apple to the respective app developers.

Resources

Privacy updates for App Store submissions

Global Privacy Platform and MSPA support in US

Release Date

  • Website - 30th March 2024
  • Applications - 30th April 2024

Description

In response to the deprecation of the US privacy string format by IAB on April 30 (source), InMobi CMP is enhancing its capabilities to include support for US state laws (California, Connecticut, Colorado, Virginia, Utah) and the National MSPA framework through the Global Privacy Platform (GPP). Following the launch, it is strongly advised to promptly transition your properties to the GPP format from the US privacy format to mitigate the risks of non-compliance with IAB standards.

Resources

IAB and IAB Tech Lab Come Together to Help Companies Comply With New Privacy Laws and Place Consumer Privacy at the Forefront

Day-level Analytics

Release Date

30th April 2024

Description

InMobi CMP is introducing a significant improvement in day-level analytics, offering detailed insights into key metrics such as Opt-in, Opt-out, bounce rate, and total sessions displayed. This enhancement empowers publishers with granular information to make informed decisions and optimize performance.

DPDPA compliance in India

Release Date

Mid of June

Description

InMobi CMP will be extending support for DPDPA in the Indian marketplace. The DPDPA 2023’s primary focus is handling digital personal data within India, including online and offline data. If processing includes providing Indians with products or services or profiling them, it also extends its authority to process personal data outside India. The bill seeks to create a safer and more secure digital environment for all stakeholders involved.

Consent screen customization support in Unity

Release Date

End of June

Description

Publishers can configure the different aspects (button color, background color, text color, etc) of their consent screens shown on the Unity platform.

On This Page

Last Updated on: 20 Feb, 2024