Granular Analytics

InMobi CMP offers granular analytics to help you optimize and maximize your consent rate. You can view consent data for different regulations such as GDPR, CCPA and MSPA, and their opt-in rates according to countries for your apps and websites.

The granular analytics feature can be found under the Reports tab with two sections: Dashboard and Analytics.

1. To start, login to your InMobi CMP account.
2. Navigate to Reports and select the property for which you want to view the analytics.

   

Now let’s take a detailed look at each section.

Dashboard

The dashboard offers a pre-built set of comprehensive trends and metrics. These are not customizable. 

The Summary allows you to view and compare data between specific periods of your choice.

You can use Filters to view in-depth data for a specific regulation, site, device type, OS and country during a particular time.

1. Select the start date and end date and click More Filters.

   

2. Choose your desired filters and click Apply Filter.
3. Once done, you can view graphs based on regulation and region-wise traffic, opt-in rates, and page-wise display count.

   

Country-wise Traffic and Consent

You can view country-wise traffic and consent rates during a specific period to understand which countries generate the most traffic and opt-ins.

Regulation-wise Consent Distribution

The two pie charts at the bottom of the dashboard reflect the regulation-wise consent distribution data between GDPR and CCPA. 

Analytics

The Analytics offers a visualization into custom reports generated after selecting dimensions, filters, and metrics of your choice. 

Dimensions

Dimensions are attributes by which you filter and group data. 

InMobi CMP supports the following dimensions:

• Regulation
• Country
• Page format
• OS
• Device Type

Filters 

Filters allow you to query data only for specific values/attributes of the Dimensions. Furthermore, you can also select a particular timeframe to run reports for deeper granularity. 

Metrics

Metrics is the quantifiable measure that you wish to see. InMobi CMP offers the following metrics:

• Total traffic
• Total session
• Total opt-in
• Total opt-out
• Bounce rate
• Partial opt-in

To understand better, let’s take an example. If you want to generate a report showing the opt-in rates of mobile devices in the USA in the last 30 days, it will look something like this. 

Here, Country and Device Type are the Dimensions, 30 days is the Time, Mobile is the Device Type filter, US is the Country filter, and opt-in rates is the metric.

Generate and Schedule Reports

You can view all your saved reports by clicking View All Reports.

1. To generate a custom report, select the dimensions, metrics and filters of your choice.
2. Click Run Report. If you wish to save the same report, name it and click Save Report. 

   

3. To download a report, click Export Report. Reports can be downloaded in CSV format.

You can also schedule recurring reports. These will be automatically sent at regular intervals to specific email addresses listed by you. Currently, InMobi CMP can scheduled reports on a custom, daily, weekly, and monthly basis.

1. To start run a report with the dimensions, filters and metrics of your choice. 
2. Click Schedule Report. Add the Report Name, Frequency, Time period, Start and End dates, and time.

   

3. To add recipients, click +Add New and list out the email addresses to which you wish to send the report. Click OK.