The Global Privacy Platform is part of a portfolio of solutions developed by IAB Tech Lab, to help the industry solve the challenges that come with the need to address differing and evolving privacy regulations worldwide.

This includes support for the IAB Multi-State Privacy Agreement (MSPA), which is an industry contractual framework intended to aid advertisers, publishers, agencies, and ad tech intermediaries in complying with five state privacy laws that will become effective in 2023 (in California, Virginia, Colorado, Connecticut, Utah). The MSPA works together with the IAB Tech Lab’s Global Privacy Platform, a uniform privacy signaling specification that allows companies to communicate and honor consumer choices throughout the ad ecosystem.

The InMobi CMP is designed to support a wide range of privacy regulations and frameworks, helping publishers navigate the dynamic privacy landscape. We are actively working on including support for IAB’s Global Privacy Platform (GPP) and Multi-State Privacy Agreement (MSPA), with an expected release in early 2024.

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Last Updated on: 20 Dec, 2023