A Consent Management Platform (CMP) is a tool or system designed to help digital platforms manage transparency, privacy choices and consent requirements for personal data processing activities in accordance with data privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) or leading industry standards such as IAB Transparency and Consent Framework (TCF).
It provides a user-friendly interface for providing necessary privacy disclosures, offering customizable choices and consent layers to obtain and manage individual’s personal information, ensuring compliance, and enhancing user trust.
For publishers who monetize their properties with advertising, compliance unlocks higher demand from advertisers, resulting in increased monetization potential.
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.