General Information

1. Why is it important to have an IAB compliant and Google certified CMP?

Since November 20th, 2023, CMPs are required to implement IAB’s new policies and specifications (TCF v2.2). From January 16th, 2024, if a publisher does not adopt a Google-certified CMP, no Ads from Google AdSense, Ad Manager, or AdMob will be eligible to serve on EEA and UK traffic. Having a Google and IAB-compliant CMP is crucial for the following reasons:

  • It adheres to industry standards and evolving data privacy regulations.
  • It allows publishers to build user trust through transparent data practices.
  • It mitigates risks of non-compliance, avoiding potential penalties.
  • It empowers publishers to monetize their properties

2. What are the benefits of this CMP for me as a publisher?

Our free CMP enables you to maintain compliance with data privacy regulations (like GDPR, CCPA, and many others), helping you to foster user trust whilst elevating Ad revenue. By using our CMP, you can leverage TCF v2.2 strings, aligning with the preferences of advertisers and enhancing your monetization potential. Some of our publishers have observed up to 35% uplift in eCPM in certain regions.

3. Is this solution free?

At present, the InMobi CMP is a free solution for both existing and new customers.


4. What are the customization options available?

InMobi CMP offers a wide array of customization options, allowing you to personalize elements such as button colors, backgrounds, and fonts. You can see the complete list of customization features available for iOS here and Android here.

5. Does the platform support multiple languages?

The InMobi CMP currently supports 25 languages, with more coming in the future.

Bulgarian Croatian Finnish Italian Portuguese
English Estonian Irish Polish Spanish
Greek Hungarian Norwegian Slovenian  
Lithuanian Maltese Slovak Dutch  
Romanian Russian Danish French  
Swedish Czech Flemish Latvian  

6. What kind of reporting and analytics does the CMP provide for consent management?

InMobi CMP provides reporting and analytics on user consent-related data. This data can help you monitor and optimize your compliance efforts. In its current state, the publisher can track the following metrics:

  • Total consent pop-up views
  • Consent acceptance rate
  • Bounce rate
  • Trends in user responses to the consent pop-up

7. Can I configure the CMP to allow users to change their consent preferences at any time?

Yes, we strongly believe that users should always have complete control over the data they choose to disclose. Our CMP is designed to offer users the flexibility to adjust their consent preferences at any point, ensuring a high level of control over their decisions related to data sharing. This can be done via the Themes tab.

Integration and Implementation

8. What is the integration process?

The integration process is composed of 3 simple steps:

  1. Create your account and log in via https://choice.inmobi.com/login.
  2. Set up your app(s) and/or site(s) via the interface.
  3. Integrate the SDK or Web Tag following the instructions on this support portal.

For a visual overview of the entire process, we recommend watching the video provided below. Following that, you can also explore the comprehensive details available on this support portal, where each step is thoroughly outlined.

9. Is this available on both Android and iOS?

InMobi CMP is designed to be applicable to  Android and iOS, in-app and web. It offers seamless integration and consent management capabilities for both mobile operating systems, ensuring comprehensive coverage across different devices and providing a consistent user experience for all your app users.​​​​​

10. Is the CMP compatible with Unity?

Yes, we have a Unity package available here. Please note, whilst UI customization for Unity is not currently supported, it is currently on our roadmap to be available in Q2 2024.

11. Is the CMP a standalone SDK for in-app?

At present, it is a standalone SDK for in-app consent management. In our ongoing efforts to enhance the experience for our publishers, we plan to seamlessly integrate the CMP into our monetization SDK in the first half of 2024. This integration will allow you to effortlessly enable or disable the CMP module, providing you with greater flexibility and control over your app’s consent management approach.

12. How does the integration with Google Mobile Ads or other Ad providers work?

Integration with Google Mobile Ads and other Ad providers through InMobi CMP requires publishers to configure consent preferences and vendors within the CMP interface. The CMP SDK handles user consent collection, TCF string generation, and storage. Ad providers can access the TCF string either through their SDK's API, with publishers passing the consent string, or by retrieving it from shared storage. This string helps Ad providers determine whether to display personalized Ads, ensuring compliance with user consent choices and data protection regulations.

Compliance and Legal

13. What data privacy regulations and standards does the platform comply with?

InMobi CMP complies with GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), ePrivacy, as well as Google’s and IAB's new policies and specifications (TCF v2.2). Read more about how we comply with these regulations and standards here.

We plan to support new regulations and standards in Q1 2024 such as the Digital Personal Data Protection Act (DPDPA) or IAB's Global Privacy Platform (GPP).

14. Is InMobi CMP Google and IAB certified?

Yes, our CMP is IAB TCF 2.2 and Google-certified. Click here for more information.

15. Do you support GPP, DPDPA and other frameworks/regulations?

As part of our roadmap for 2024, we are focusing on being compliant with global regulations and frameworks such as GPP and DPDPA.

16. Is your CMP a neutral solution? Does your SSP access my data if I am not using your services for monetization?

InMobi CMP is completely neutral and strictly adheres to privacy protocols, only transmitting consent strings to partners whitelisted in the vendor tab of our customer interface. Its certification by Google and the IAB ensures a trustworthy handling of your data. You can rely on InMobi CMP for secure and compliant data processing.

Troubleshooting and Support

17. How can I request technical support and troubleshooting help?

InMobi CMP is self-serve, so you should find all the information and guides you need on this support portal. If this is not the case, you can raise a ticket via the support portal.

18. As a former Quantcast Choice customer, I am facing login issues on the InMobi CMP portal.

To access InMobi CMP, log in to the InMobi CMP portal and enter the email address associated with your account. You will then be prompted to reset your password. If you encounter any issues, you can submit a ticket via the support portal.

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Last Updated on: 13 Feb, 2024