1. What is a Consent Management Platform (CMP)?

A Consent Management Platform (CMP) is a sophisticated tool that allows app and website publishers to manage user consent for data processing and advertising activities in accordance with data privacy regulations, such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA). It provides a user-friendly interface for obtaining and managing user consent preferences, thereby ensuring compliance and enhancing user trust. For publishers with users in Europe and the US, a CMP is an essential tool to have in their arsenal.

2. Why is it important to have a Google and IAB-compliant CMP?

Having a Google and IAB compliant CMP is crucial for the following reasons:

  • It adheres to industry standards and evolving data privacy regulations.
  • It allows publishers to build user trust through transparent data practices.
  • It mitigates risks of non-compliance, avoiding potential penalties.
  • It empowers publishers to efficiently monetize their properties.

It is important to note that CMPs are required to implement IAB’s new policies and specifications (TCF v2.2) by November 20th, 2023. In addition, beginning January 16th, 2024, if a publisher does not adopt a Google-certified CMP, no ads from Google AdSense, Ad Manager, or AdMob will be eligible to serve on EEA and UK traffic.

3. What are the benefits of this CMP for me, as a publisher?

Our free CMP enables you to maintain compliance with data privacy regulations (like GDPR, CCPA, and many others), helping you to foster user trust whilst elevating ad revenue. By using our CMP, you can leverage TCF v2.2 strings, aligning with the preferences of advertisers and enhancing your monetization potential. Some of our publishers have observed up to 35% uplift in eCPM in certain regions.

4. Is this solution free?

InMobi’s CMP is completely free of charge for both existing and new customers.

5. What are the main features of InMobi Choice?

InMobi Choice provides access to the following features:

  • Consent gathering, including purpose notifications for processing personal data and user privacy preferences
  • Consent sharing, including signal storing, sharing consent with vendors and audit logs access
  • Cross-device & cross-environment support, seamlessly integrating with your apps & web pages on mobile devices, tablets and desktop
  • Centralized management portal, a one-stop-shop for all user consent customization options
  • Real-time insights on consent collection

6. What are the customization options available?

InMobi Choice offers a wide array of customization options, allowing you to personalize elements such as button colors, backgrounds, and fonts. You can see the complete list of customization features available for iOS here and for Android here.

7. Does the platform support multiple languages?

Our CMP supports 25 languages, with more coming in the future.

Here is the full list of supported languages: English, Bulgarian, Croatian, Czech, Danish, Dutch, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Latvian, Lithuanian, Maltese, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish.

8. What kind of reporting and analytics does the CMP provide for consent management?

Our CMP provides comprehensive reporting and analytics on user consent-related data. This data can help you monitor and optimize your compliance efforts. In the current state the product, a publisher would be able to track the following metrics:

  • Total consent pop-up views
  • Consent acceptance rate
  • Bounce rate
  • Trends in user responses to the consent pop-up

9. Can I configure the CMP to allow users to change their consent preferences at any time?

Yes, we strongly believe that users should always have complete control over the data they choose to disclose. Our CMP is designed to offer users the flexibility to adjust their consent preferences at any point, ensuring a high level of control over their decisions related to data sharing.

10. What is the integration process?

The integration process is composed of 3 simple steps:

  • Create your account and log in via https://choice.inmobi.com/login.
  • Set up your app(s) and/or site(s) via the interface.
  • Integrate the SDK or Universal Tag following the instructions on this support portal.

11. Is this available on both Android and iOS?

InMobi Choice CMP is designed to be applicable to all platforms including Android and iOS, in-app and web. It offers seamless integration and consent management capabilities for both mobile operating systems, ensuring comprehensive coverage across different devices and providing a consistent user experience for all your app users.

12. Is the CMP compatible with Unity?

Yes, we have a Unity package available here.

13. Is that a standalone SDK for in-app?

At present, it is a standalone SDK for in-app consent management. In our ongoing efforts to enhance the experience for our publishers, we plan to seamlessly integrate the CMP into our monetization SDK in the near future. This integration will allow you to effortlessly enable or disable the CMP module, providing you with greater flexibility and control over your app’s consent management approach.

14. How does the integration with Google Mobile Ads or other ads provider work?

Integration with Google Mobile Ads and other ad providers through InMobi Choice involves publishers configuring consent preferences and vendors within the CMP interface. The CMP SDK handles user consent collection, TCF string generation, and storage. Ad providers can access the TCF string either through their SDK's API, with publishers passing the consent string, or by retrieving it from shared storage. This string helps ad providers determine whether to display personalized ads, ensuring compliance with user consent choices and data protection regulations.

15. What data privacy regulations does the platform comply with?

InMobi Choice complies with GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), ePrivacy, as well as Google’s and IAB's new policies and specifications (TCF v2.2).

16. Is InMobi Choice CMP Google and IAB certified?

Yes, our CMP is IAB TCF 2.2 and Google certified. You can rest assured that our consent management practices will align with industry best practices and guidelines.

17. Do you support GPP, DPDPA and other frameworks / regulations?

After the acquisition of Quantcast Choice, our team has been focused on seamlessly integrating their solution into our tech stack and migrating Quantcast Choice customers to the InMobi portal, ensuring a smooth transition as a priority. We are now actively mapping out our roadmap for future enhancements to the platform, including GPP and DPDPA compliance and support for other regulations.

18. How can I request technical support and troubleshooting help?

InMobi Choice is self-serve, so you should find all the information and guides you need on this support portal. If this is not the case, you can raise a ticket via the support portal.

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Last Updated on: 02 Dec, 2023