The California Consumer Privacy Act (CCPA) is a state-level privacy regulation enacted to protect the privacy rights of California residents. Enforced since January 1, 2020, the CCPA grants consumers the right to know what personal information is collected, request its deletion, and opt-out of the sale of their data. Businesses subject to the CCPA are required to implement measures ensuring transparency, consumer rights, and data protection.
The CCPA gives consumers more control over the personal information that businesses collect about them, and the CCPA regulations provide guidance on how to implement the law. This landmark law secures new privacy rights for California consumers, including:
In November of 2020, California voters approved Proposition 24, the California Privacy Rights Act (CPRA), which amended the CCPA and added new additional privacy protections that began on January 1, 2023. As of January 1, 2023, consumers have new rights in addition to those above, such as:
Businesses that are subject to the CCPA have several responsibilities, including responding to consumer requests to exercise these rights and giving consumers certain notices explaining their privacy practices. The CCPA applies to many businesses, including data brokers.
CPRA amends the CCPA; it does not create a separate, new law. As a result, our office typically refers to the law as “CCPA” or “CCPA, as amended.”
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.