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Introduction

Google Consent Mode (GCM) bridges the gap between data privacy regulations and digital advertising efficiency. It modifies the functionality of Google tags based on users' consent preferences, ensuring compliance without compromising valuable insights for campaign optimization and ad monetization.

Key Features

  • Respect for User Consent: GCM adjusts the operation of Google tags to align with users' consent decisions regarding ads and analytics cookies.
  • Insight Collection: It enables advertisers to gather crucial data on campaign conversions and other metrics while adhering to consent choices.
  • Ad and Analytics Cookie Management: GCM dynamically alters tag behavior based on the consent status for advertising and analytics purposes.

Consent Status Impact

  • Consent Granted: When users consent to cookies, Google measurement tools operate typically, allowing full tracking and data collection capabilities.
  • Consent Withheld: Without consent, Google tags will not utilize ad cookies. Instead, they resort to alternative measurement methodologies that aggregate data at a higher level, ensuring privacy compliance.

Consent Types and Impact

Consent Types Consent Mode Consent Mode V2 InMobi CMP (Web) Description
ad_storage Mandatory Mandatory Supported Enables storage for advertising, like web cookies or app device identifiers.
analytics_storage Mandatory Mandatory Supported Enables storage for analytics, e.g., visit duration cookies or app device identifiers.
ad_user_data Optional Mandatory Supported Consent is required to send user data to Google for online advertising.
ad_personalization Optional Mandatory Supported Consent is required to personalized advertising.
functionality_storage Optional Optional Supported Enables storage supporting website/app functionality, such as language settings.
personalization_storage Optional Optional Supported Enables storage for personalization, e.g., video recommendations.
security_storage Optional Optional Supported Enables storage for security, covering authentication, fraud prevention, and user protection.

Consent Mode Tag Support

Google offers tags and SDKs for different products that are equipped with integrated consent verifications. These tags adapt their functionality and behavior according to consent statuses. Here are some of the supported products:

  • Google tag
  • Google Analytics (comprising Google Analytics for Firebase SDK)
  • Google Ads (encompassing Conversion Tracking and Remarketing)
  • Floodlight
  • Conversion Linker

You can incorporate checks within Tag Manager when tags lack inherent consent verifications.

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Last Updated on: 11 Mar, 2024
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By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.

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