help-articles | Pricing and the Daily Budget

Pricing

InMobi offers different pricing options based on the kind of targeting you choose.

Appographic Targeting and Publisher Targeting

Appographic Targeting and Publisher Targeting campaigns are priced on a Cost Per Click (CPC) basis. InMobi provides a recommended CPC bid to start with. This bid is based on the competition in different countries and on devices targeted by the ad group.

Note: This recommended bid is also the minimum CPC bid. That means that even though you can enter a CPC bid of your choice, you cannot enter a bid lower than the recommended CPC.

Automatic Targeting

Automatic targeting uses a CPI (Cost per Install) goal based pricing.

Note:

  • You do not need to pay by installs. Campaigns are still charged on a Cost Per Click (CPC) basis. You do not need to pay per install. InMobi will automatically adjust each CPC bid to meet your CPI goal instead of using a fixed CPC bid for all clicks.
  • There is a minimum CPI that the ad group needs to adhere to. InMobi arrives at this amount based on the competition in different countries and devices targeted by the ad group.

Minimum Daily Budget

Based on the number of countries you target, there is a Minimum Daily Budget that you need to allocate in to see optimal results for your ad group.

  • If you target more than 5 countries in the same ad group, the Minimum Daily Budget is $500.
  • If you target 5 or fewer countries in the same ad group, the Minimum Daily Budget is $200.