A Consent Management Platform (CMP) is a sophisticated tool that allows app and website publishers to manage user consent for data processing and advertising activities in accordance with data privacy regulations, such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA). It provides a user-friendly interface for obtaining and managing user consent preferences, thereby ensuring compliance and enhancing user trust. For publishers with users in Europe and the US, a CMP is an essential tool to have in their arsenal.
Having a Google and IAB compliant CMP is crucial for the following reasons:
It is important to note that CMPs are required to implement IAB’s new policies and specifications (TCF v2.2) by November 20th, 2023. In addition, beginning January 16th, 2024, if a publisher does not adopt a Google-certified CMP, no ads from Google AdSense, Ad Manager, or AdMob will be eligible to serve on EEA and UK traffic.
Our free CMP enables you to maintain compliance with data privacy regulations (like GDPR, CCPA, and many others), helping you to foster user trust whilst elevating ad revenue. By using our CMP, you can leverage TCF v2.2 strings, aligning with the preferences of advertisers and enhancing your monetization potential. Some of our publishers have observed up to 35% uplift in eCPM in certain regions.
InMobi’s CMP is completely free of charge for both existing and new customers.
InMobi Choice provides access to the following features:
InMobi Choice offers a wide array of customization options, allowing you to personalize elements such as button colors, backgrounds, and fonts. You can see the complete list of customization features available for iOS here and for Android here.
Our CMP supports 25 languages, with more coming in the future.
Here is the full list of supported languages: English, Bulgarian, Croatian, Czech, Danish, Dutch, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Latvian, Lithuanian, Maltese, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish.
Our CMP provides comprehensive reporting and analytics on user consent-related data. This data can help you monitor and optimize your compliance efforts. In the current state the product, a publisher would be able to track the following metrics:
Yes, we strongly believe that users should always have complete control over the data they choose to disclose. Our CMP is designed to offer users the flexibility to adjust their consent preferences at any point, ensuring a high level of control over their decisions related to data sharing.
The integration process is composed of 3 simple steps:
InMobi Choice CMP is designed to be applicable to all platforms including Android and iOS, in-app and web. It offers seamless integration and consent management capabilities for both mobile operating systems, ensuring comprehensive coverage across different devices and providing a consistent user experience for all your app users.
Yes, we have a Unity package available here.
At present, it is a standalone SDK for in-app consent management. In our ongoing efforts to enhance the experience for our publishers, we plan to seamlessly integrate the CMP into our monetization SDK in the near future. This integration will allow you to effortlessly enable or disable the CMP module, providing you with greater flexibility and control over your app’s consent management approach.
Integration with Google Mobile Ads and other ad providers through InMobi Choice involves publishers configuring consent preferences and vendors within the CMP interface. The CMP SDK handles user consent collection, TCF string generation, and storage. Ad providers can access the TCF string either through their SDK's API, with publishers passing the consent string, or by retrieving it from shared storage. This string helps ad providers determine whether to display personalized ads, ensuring compliance with user consent choices and data protection regulations.
InMobi Choice complies with GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), ePrivacy, as well as Google’s and IAB's new policies and specifications (TCF v2.2).
Yes, our CMP is IAB TCF 2.2 and Google certified. You can rest assured that our consent management practices will align with industry best practices and guidelines.
After the acquisition of Quantcast Choice, our team has been focused on seamlessly integrating their solution into our tech stack and migrating Quantcast Choice customers to the InMobi portal, ensuring a smooth transition as a priority. We are now actively mapping out our roadmap for future enhancements to the platform, including GPP and DPDPA compliance and support for other regulations.
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.