General

1. Why is it important to have an IAB compliant and Google certified CMP?

Since November 20th, 2023, CMPs are required to implement IAB’s new policies and specifications (TCF v2.2). From January 16th, 2024, if a publisher does not adopt a Google-certified CMP, no Ads from Google AdSense, Ad Manager, or AdMob will be eligible to serve on EEA and UK traffic. Having a Google and IAB-compliant CMP is crucial for the following reasons:

• It adheres to industry standards and evolving data privacy regulations.
• It allows publishers to build user trust through transparent data practices.
• It mitigates risks of non-compliance, avoiding potential penalties.
• It empowers publishers to monetize their properties

2. What are the benefits of this CMP for me as a publisher?

Our free CMP enables you to maintain compliance with data privacy regulations (like GDPR, CCPA, and many others), helping you to foster user trust whilst elevating Ad revenue. By using our CMP, you can leverage TCF v2.2 strings, aligning with the preferences of advertisers and enhancing your monetization potential. Some of our publishers have observed up to 35% uplift in eCPM in certain regions.

3. Is this solution free?

At present, the InMobi CMP is a free solution for both existing and new customers.

4. How do I add a user to my InMobi CMP account?

Currently, InMobi CMP does not support user management directly.

• To add a user, Contact Us.
• Provide your p-code and the user’s email.
• Ensure the user has already created an InMobi CMP account before requesting access.
• The new user will get access to all features of that account.