This topic explains dimensions, metrics, and filters such as visits, sessions/consent screen displays, consent status, and others on the InMobi CMP Analytics dashboard.
A Session/Consent Screen Display is an instance where a user is prompted through a popup screen to manage their data privacy preferences when they access a website or application. This screen typically appears during the initial visit or when a new consent action is required due to policy changes, regulatory updates, or session expiry.
For example, when a user visits a website for the first time. The CMP displays a consent screen to manage privacy settings. It would be counted as one session/consent screen display.
A Visit occurs whenever a user interacts with a website or application.
For example, a visit begins when a user accesses a website or app for the first time.
Additionally, if a user visits a website or an app, and comes back after 30 mins of inactivity, this would count as another visit.
In a third scenario, if a user visits a website or app, leaves, and returns the next day (UTC) of their previous visit, this would also be counted as a separate visit.
Consent States are reflected differently for each regulation such as GDPR, CCPA, and GBC, in InMobi CMP. The following table shows how you can select consent states for each regulation for analytics purposes.
| GDPR | CCPA | GBC | |
| Accept All |
Under Dimension, select Regulation GDPR. Under Metric, select Accept All. |
Under Dimension, select Regulation CCPA. Under Metric, select Accept All. |
Under Dimension, select GBC. |
| Reject All |
Under Dimension, select Regulation GDPR. Under Metric, select Reject All. |
Under Dimension, select Regulation CCPA. Under Metric, select RejectAll. |
Under Dimension, select GBC. |
| Partial Accept |
Under Dimension, select Regulation GDPR. Under Metric, select Partial Accept. |
Under Dimension, select Regulation CCPA. Under Metric, select Partial Accept. |
Under Dimension, select GBC. |
| Bounce |
Under Dimension, select Regulation GDPR. Under Metric, select Bounce. |
Under Dimension, select Regulation CCPA. Under Metric, select Bounce. |
Under Dimension, select GBC. |
Consent or Pay Enabled is a dimension and filter provided by InMobi CMP allowing you to view analytics only for the sites for which Consent or Pay has been enabled by you. This is a convenient option as it saves you the time of selecting each site while generating reports.
The total number of users marked as paid users out of visits where consent or pay was applicable.
The total number of CMP sessions that were triggered.
The percentage of total sessions that resulted in the CMP status being accepted.
The percentage of total sessions that resulted in the CMP status being rejected.
The percentage of total sessions where no CMP status was received.
The percentage of total sessions that resulted in the CMP status being partially accepted.
The total number of visit events received, limited to visits where CMP is relevant.
The percentage of total traffic where the final CMP status was "accepted." The CMP status for a visit is marked as "accept" in the following scenarios:
The percentage of total traffic where the final CMP status was "reject." This status is determined in the following scenarios:
The percentage of total traffic where the final CMP status was "partially accept." This status is determined in the following scenarios:
The percentage of total traffic for which no valid CMP status was received. This occurs when CMP is auto-triggered, but the user does not respond to the CMP session screen.
The percentage of total sessions where GBC was applicable, and the GBC status was "accept."
The percentage of total sessions where GBC was applicable, and the GBC status was "reject."
The percentage of total sessions where GBC was applicable, and the GBC status was "partially accept."
The percentage of total traffic where GBC was applicable, and the final GBC status was "accept."
The percentage of total traffic where GBC was applicable, and the final GBC status was "reject."
The percentage of total traffic where GBC was applicable, and the final GBC status was "partially accept."
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.
Support Center
