Before the campaign can go live on InMobi DSP, advertisers must integrate their Mobile Measurement Partner (MMP) with the DSP. MMPs are third-party attribution platforms that capture campaign data and attribute every user action. Advertisers can track and analyze campaign performance across multiple ad partners on an MMP.
Advertisers need to embed the MMP’s software development kit (SDK) in their app and capture and receive user events (Clicks, installs, etc.) using tracking links advertisers collect from InMobi DSP. Read more about MMP.
For the current version, MMP integration for InMobi DSP is available only for Andorind campaigns excpet for AppsFlyer. For iOS campaigns, the integration guides will be added soon for the other MMPs.
The DSP and MMP integrations help advertisers validate the campaign attribution numbers on their MMP dashboards.
InMobi DSP supports integration with the following MMPs:
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.