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Additional Reading

MMP Integration Overview

Before the campaign can go live on InMobi DSP, advertisers must integrate their Mobile Measurement Partner (MMP) with the DSP. MMPs are third-party attribution platforms that capture campaign data and attribute every user action. Advertisers can track and analyze campaign performance across multiple ad partners on an MMP. 

Advertisers need to embed the MMP’s software development kit (SDK) in their app and capture and receive user events (Clicks, installs, etc.) using tracking links advertisers collect from InMobi DSP. Read more about MMP.

Note:

For the current version, MMP integration for InMobi DSP is available only for Andorind campaigns excpet for AppsFlyer. For iOS campaigns, the integration guides will be added soon for the other MMPs.

How InMobi DSP-MMP integrations work 

The DSP and MMP integrations help advertisers validate the campaign attribution numbers on their MMP dashboards.

  1. Advertisers sign a campaign contract with InMobi Sales after providing all the required onboarding information.
  2. Advertisers configure their MMPs for the DSP.
  3. They share the tracking URL with the InMobi team. 
  4. The InMobi team adds those URLs to their campaign management tool and publishes the campaign.
  5. Advertisers can find the report on their MMP dashboard. 

Supported MMPs  

InMobi DSP supports integration with the following MMPs: 

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Last Updated on: 16 Oct, 2024
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