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Additional Reading

Integrate Branch with InMobi DSP

If you use Branch as MMP for your campaigns, you need to integrate it with InMobi DSP before your first campaign. 

Pre-requisites

Before you can start the integration, make sure you have:

  • An active advertiser account with Branch. 
  • Received your gpm_id from the InMobi team. 

Note:

These integration steps are valid for Android campaigns. The integration steps for iOS campaigns will be updated soon.

Integration steps  

Integrating Branch and DSP is a one-time process applicable to all the further campaigns. The integration steps are: 

Step 1: Enable InMobi DSP 

You need to enable InMobi DSP as a partner as the first step in the integration. 

  1. Log in to your Branch Dashboard.
  2. In the left menu bar, go to Ads > Partner Management.

  3. In the Ad Partners drop-down, search for InMobi DSP and select it.

    Note:

    Ignore any other InMobi suggestions in the drop-down other than InMobi DSP.

    ad-exchange-branch-ad-partner

  4. Under the Account Settings tab, enter the values of your gpm_id provided by the InMobi team.

  5. Click Save & Enable.

    ad-exchange-branch-save

Step 2: Configure Postbacks 

Enabling InMobi automatically enables the following postbacks: 

  • INSTALL
  • OPEN
  • PURCHASE

Note:

Select ALL EVENTS for every pre-configured and configured event.

ad-exchange-branch-events

You can add new postbacks using the following steps:

  1. Click Add New Postback on the Ad Partner Settings page.

  2. Select the event you want to create the postback for and click Save. The Branch app automatically generates the POSTBACK URL.

  3. Click Save on the Ad Partner Settings page.

Note:

Refer to the Custom Postback topic in Branch Help if you want to add a custom postback.

Step 3: Configure the attribution window  

An Attribution window is a period for capturing the valid attribution for an event. Branch has industry-standard attribution window values pre-set in the Attribution Windows tab.

Note:

Do not change the pre-set attribution window values to avoid any discrepancies in the data.

Enable the attribution window as follows:

  1. Go to the Attribution Windows tab.
  2. Enable the Use ad partner attribution settings toggle.
  3. Click Save.

Step 4: Generate Branch Ad Link 

The InMobi team uses the Branch Ad Link you generate. The link allows you to receive the attribution data from InMobi DSP, which you can use to validate the campaign performance. Share the link with them after you generate it.

Read the Generate Branch Ad Link topic on the Branch Help to know the steps of generating the link.

Step 5: Verify the integration

When the campaign launches, the data exchange starts between the DSP and your Branch account. Enable the DSP data on your Branch Dashboard as follows: 

  1. Go to Tools > Liveview in the left menu bar.
  2. Click the WEBHOOK RECORDS tab.
  3. Click Add Filter.
  4. Search ad partner (3p) and select it.
  5. Select equals.
  6. Enter a_inmobidsp and press Enter/return on your keyboard.
  7. Click Update Session. You can see the data in the WEBHOOK RECORDS tab.

ad-exchange-branch-records

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Last Updated on: 16 Oct, 2024
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