Integrate AppsFlyer with Glance

If AppsFlyer is your preferred MMP, you need to integrate it with Glance before the campaign starts. 

The integration starts with activating Glance as your partner on your AppsFlyer account, followed by changing the required configuration and enabling the pre-load attribution option. You can generate and share the attribution links with the Glance team.

Pre-requisites 

Before the integration, make sure you have: 

• An active advertiser account with AppsFlyer. 
• Received an advertiser ID from the Glance team. 

Integration steps

Follow the steps to integrate Glance and AppsFlyer to enable attribution for Android app campaigns:

Step 1: Activate Glance as a partner

The integration starts with the activation of the Glance on your AppsFlyer dashboard using the following steps:

1. Log in to your AppsFlyer advertiser account.

2. Go to Collaborate > Partner Marketplace in the left menu bar.

   

3. In the search bar, search for Glance and select it. You move to the Integration setup page.
   

4. Click Set up Integration.
5. In the Integration tab, select the app for the integration and turn Activate partner on.

Step 2: Configure Integration settings

After you activate Glance, you need to configure the integration setting for InMobi DSP as follows:

1. In the Integration tab, turn off Advanced Privacy.
2. In Advertiser Id, enter the Advertiser ID value provided by the Glance team. <Add screenshot>
3. In the Install attribution section, turn on the Install view-through attribution toggle.
   

4. Enable the Preload attribution toggle and keep the Preload lookback window to 90 days.<Add screenshot>

5. In the Default postbacks section, select All media sources, including organic against Install (Event Name) in the for users from drop-down.

   Note:

   Organic refers to the advertiser’s unattributed data.

6. Under the In-app event settings section, enter the Advertiser ID value provided by the Glance team, which is the same as in General settings.
   

7. Enable the In-app event postbacks toggle. Glance recommends the value to be Lifetime. The minimum value is 6 months.

8. Click Add event to add postbacks for in-app events. Add all the funnel events and their details.

   

9. Click Save integration.

Step 3: Generate attribution links

For user-acquisition campaign

You can generate the attribution link for UA campaigns, which the Glance team uses while creating the campaign, as follows:

1. Go to the Attribution Link tab. The Parameter name and Value fields are auto-populated.
2. Enable the Retargeting settings toggle for re-marketing campaigns.
3. Set the CTA and VTA values mentioned as follows:
   • CTA: 7 days
   • VTA: 24 hours
     
4. Share the CTA and VTA links with the Glance team.

For remarketing campaign

You can generate the attribution link for REM campaigns, which the Glance team uses while creating the campaign, as follows:

1. In the Attribution link tab, select Use Onelink in Choose your attribution link type. Refer to Appsflyer’s Help Center to learn how to create an Onelink template.
   
2. Select an Onelink template.
3. Check Deep linking.
4. Enter a value in Deep link value.
5. Add the required values of Parameter name and Value in the Attribution link parameters section.
   
6. Enable the Retargeting settings toggle.
   
7. Enter a value in the URI scheme, which is a raw deep link URL that directs users to the specific page you want them to land on within the app.
8. Toggle on Ignore active users for retargeting only when you need to set an inactivity window to filter out active users. Keep this option toggled off if not required, as leaving it on can negatively impact campaign performance.
9. In Re-engagement window, select lifetime.

Step 4: Enable permissions

You need to provide the following permissions to Glance on the AppsFlyer dashboard:

1. Go to the Permissions tab.

2. Switch on the Ad network permissions toggle.

3. Enable the following permission toggles:

   

Step 5: Save the integration

Check the settings done in the previous steps and click Save.