Glance Performance Creative Specifications and Guidelines

Glance Lock Screen and Feed ad creatives are non-intrusive, native, high-quality, and contextual. Unlike standard mobile app ads, Glance ad creatives are moderated by Glance Creative Labs—a team of creative designers leveraging Glance Generative AI capabilities.

Once you sign a campaign contract with the Glance team, you share your existing creatives’ open files (.ai or .psd) with them. The Glance Creative Labs does a quality analysis of the creative and converts it into the Glance-compatible format for the campaign.

Based on the available inventories, Glance publishes full-screen display and video ads, which follow the Glance creative specifications and guidelines.

Glance creatives follow strict guidelines and specifications defined by the Glance team and integrated OEMs. These guidelines ensure a consistent, accessible user experience while promoting app discovery, user safety, and brand safety. They also streamline development, maintenance, and updates, allowing for quality control and efficiency in rolling out new features and fixes.

OEM-wise creatives

Glance has some basic differences in UI across OEMs. These differences are due to OEM partnerships and do not change the user experience. Here are some examples: 

Display ads

Glance offers premium full-screen display ad inventories on Lock Screen and Feed. 

Lock Screen

Advertiser’s requirements

Share the creative open files and copy of the ad (.ai or .psd format) with the following specifications:

• Format: .png or .jpeg
• Size: 1440x2560 pixels
• File size: Maximum 1 MB
• Advertiser name: Maximum 15 characters

Feed

Glance Feed is another user destination of the Glance Smart Lock Screen platform which users can access after clicking the CTA on the Lock Screen, offering capabilities to run more engaging formats (full-screen display and video ads), thus driving additional conversions.

Advertiser’s requirements

Share the creative open files and copy of the ad (.ai or .psd format) with the following specifications:

• Format: .png or .jpeg
• Size: 1440x2560 pixels
• File size: Maximum 1 MB
• Advertiser name: Maximum 15 characters

Video ads

Glance offers premium full-screen video ad inventories on Feed.

Advertiser’s requirements

Share the creative open files and copy of the ad with the following specifications:

• Format: .mp4
• Resolution:
  • 9:16 (recommended)
  • 16:9
• File size: Maximum 10 MB
• Advertiser name: Maximum 15 characters

Creative guidelines

Glance follows these creative guidelines to ensure effective and engaging ad experiences:

• Ensure the hero product, person, or text is centered on the screen to improve visual composition and user engagement.
• Lock Screen ad content should be limited within the following margins:
  • Top: 725 pixels
  • Bottom: 725 pixels
  • Left: 200 pixels
  • Right: 200 pixels
    
     
• Feed ad content should be limited within the following margins:
  • Top: 460 pixels
  • Bottom: 480 pixels
  • Left: 195 pixels
  • Right: 195 pixels
• Keep the design and the visuals minimalistic to reduce any clutter. Avoid a lighter background.
  
  • Avoid text if it’s not a must. Use minimal text on impactful visuals to create compelling stories. Leverage the space around the Lock Screen Title for any additional text.
    
• Do not add more than three focus visual elements in Lock Screen creative, to ensure effective brand message delivery.
  
• Use visuals that depict the ad or brand’s core message for better user attention.
• Create intriguing content for the Lock Screen, encouraging the users to explore more branded content on Glance Feed.
• The image composition should communicate the brand’s voice or benefits.
• Avoid explicit display of meats, religious symbols, blood, cuss words, calling out other rival OEMs and brands, sharp objects, skin shows, maps, and geopolitical conflicts.
  

Restricted categories

Glance ensures complete brand safety by adopting a rigorous approach to content evaluation. The Lock Screen serves as a personal and exclusive space to Glance users. Glance has restricted the following content categories in ads:

• Adult, obscene, or sexual content 
• Arms, ammunition, or military conflicts
• Death and injury
• Online piracy
• Illegal and spam content
• Hate speech or acts of aggression
• Terrorism, crime, or violent acts
• Sensitive social issue or human rights violation
• Illicit drugs, tobacco, cigarettes, or vaping