Glance is a user-first content discovery platform developed in partnership with leading Android OEMs. It delivers an app-less experience on the Lock Screen, reaching over 400 million users globally. Glance offers full-screen ad inventory on the Lock Screen and Feed Screen, enhancing engagement with seamless content discovery.
Glance Smart Lock Screen does not allow user-generated content and only features Glance curated or moderated content and ads.
Unlike traditional app inventories, Glance delivers non-intrusive, native, fresh, high-quality, serendipitous, and contextual ad experiences. This approach creates lasting impressions and improves users’ Lifetime Value (LTV).
Read more about Glance ad inventories.
Glance creatives follow strict guidelines and specifications defined by the Glance team and integrated OEMs. These guidelines ensure a consistent, accessible user experience while promoting app discovery, user safety, and brand safety. They also enhance user interaction and simplify development, maintenance, and updates, leading to improved quality control and more efficient rollouts of new features and fixes.
Glance offers user acquisition and re-marketing campaign capabilities backed by first-party data from Glance and other InMobi platforms. You can also leverage the Glance's machine learning models effectively by sharing your unattributed data with the Glance team.
Once you have signed the campaign contract with the Glance team, you need to fulfill the onboarding requirements for Glance. These requirements are necessary to run the campaign efficiently and achieve the campaign goals.
Before the campaign starts, you need to integrate your preferred Mobile Measurement Partner (MMP) with Glance to enable third-party measurement and validation. During and after the campaign, you can find campaign performance reports on your preferred MMP dashboard.
Glance Smart Lock Screen performance campaigns can be of two types based on the user flow:
Users can initiate app installation with one click on the CTA, without unlocking the phone and getting redirected to the Google Play Store or other OEM app marketplaces. The OCI flow has the following user flow
For Xiaomi and Realme (Indonesia) devices, advertisers must host the latest app on the GetApps store. For Samsung devices, advertisers need to provide the latest universal SDK.
The CTA of the ad leads the user to unlock their device and redirects them to Google Play Store or any other app source.
Glance OCI provides several key advantages compared to the traditional Play Store flow:
Install rejection: Glance ensures a privacy-safe, on-device attribution system. It is a deterministic attribution partner to AppsFlyer and Adjust, thus driving precise and fraud-free attributions.
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.