Glance Smart Lock Screen Performance Campaigns

Glance is a user-first content discovery platform developed in partnership with leading Android OEMs. It delivers an app-less experience on the Lock Screen, reaching over 400 million users globally. Glance offers full-screen ad inventory on the Lock Screen and Feed Screen, enhancing engagement with seamless content discovery. 

Unlike traditional app inventories, Glance delivers non-intrusive, native, fresh, high-quality, serendipitous, and contextual ad experiences. This approach creates lasting impressions and improves users’ Lifetime Value (LTV).

Read more about Glance ad inventories.

Glance creatives follow strict guidelines and specifications defined by the Glance team and integrated OEMs. These guidelines ensure a consistent, accessible user experience while promoting app discovery, user safety, and brand safety. They also enhance user interaction and simplify development, maintenance, and updates, leading to improved quality control and more efficient rollouts of new features and fixes. 

Glance offers user acquisition and re-marketing campaign capabilities backed by first-party data from Glance and other InMobi platforms. You can also leverage the Glance's machine learning models effectively by sharing your unattributed data with the Glance team.

Once you have signed the campaign contract with the Glance team, you need to fulfill the onboarding requirements for Glance. These requirements are necessary to run the campaign efficiently and achieve the campaign goals.

Before the campaign starts, you need to integrate your preferred Mobile Measurement Partner (MMP) with Glance to enable third-party measurement and validation. During and after the campaign, you can find campaign performance reports on your preferred MMP dashboard.

Glance performance campaign flows

Glance Smart Lock Screen performance campaigns can be of two types based on the user flow:

One-click Install (OCI) campaigns

Users can initiate app installation with one click on the CTA, without unlocking the phone and getting redirected to the Google Play Store or other OEM app marketplaces. The OCI flow has the following user flow

1. The user sees an ad on the Glance Lock screen with an Install CTA.
2. The app download queues in the background.
3. The user continues engaging with Glance content, such as news, games, or other cards.
4. The user unlocks the phone.
5. The app installs automatically, and the status is visible in the notification bar. If the internet is not available on the device, the download starts the moment the device gets the internet.

Playstore flow

The CTA of the ad leads the user to unlock their device and redirects them to Google Play Store or any other app source.

Benefits of opting for Glance OCI over Play Store flow

Glance OCI provides several key advantages compared to the traditional Play Store flow:

• Frictionless flow: The OCI flow simplifies user acquisition by removing unnecessary steps, making the CTIT (Click to install time) shorter. Users install apps directly from the Lock Screen with a single click, avoiding the need to navigate through the Play Store. This streamlined process boosts immediate app engagement.

• Install rejection: Glance ensures a privacy-safe, on-device attribution system. It is a deterministic attribution partner to AppsFlyer and Adjust, thus driving precise and fraud-free attributions.

• Access to alternate marketplaces: For advertiser apps facing stricter regulations on the Play Store, Glance OCI offers direct access to alternative marketplaces and direct APK downloads for app distribution, reducing dependency on Google Play Store policies.
• Distraction-free Installation: When users are redirected to the Play Store, they may encounter competing apps within the same category. Glance OCI prevents this by keeping the entire process on the Lock Screen, allowing conversions to happen in one click without distractions.