Integrate Singular with InMobi DSP

If you use Singular as your preferred MMP, you need to integrate it with InMobi DSP before your first campaign starts.

Pre-requisites 

Before starting the integration, make sure you have

• An active advertiser account with Singular. 
• Received your gpm_id from the InMobi team. 

Integration Steps 

Integrating Singular and DSP is a one-time process applicable to all further campaigns. 

Step 1: Select InMobi as the partner

Select InMobi DSP as the partner of Singular for your campaigns as follows: 

1. Log in to your Singular account.
2. In the left menu bar, click Attribution > Partner Configuration.
   
3. Search for InMobi DSP and select it. You can also use the search bar at the top if you don’t see InMobi DSP on the list.
4. Click + Add Partner.

Step 2: Add your App and Site

Add the app and site (app version) you want to run the campaign for as follows:

1. On the Partner Configuration page, click + Add App Site.
2. In the App drop-down, select the app you want to run the campaign for.
3. In the Site drop-down, select the version of the app. You must select the latest version of the app.
   
4. Mark the Include View Through Attributions box, if not selected. This option enables the attribution of impressions.
5. Mark the Enable Fraud Postbacks box, if not selected by default.
6. Mark the Send Postbacks to InMobi DSP on all installs box. This option enables you to optimize the InMobi Data Science models for precise targeting by sharing the unattributed data.
7. Keep the Click-through attribution lookback window to the default value (7 days). This is an industry-standard value, and changing it may result in inaccurate reporting.
8. In the Send in-app events to InMobi DSP drop-down, select On. This option enables you to capture the attribution of all the events that happened through the DSP campaign.

Step 3: Configure postbacks

Stay on the same page and configure the postbacks on Singular as follows:

1. Scroll down to the Install & Re-engagement Postbacks section.
2. Select the required option based on your campaign goal in the Install or Re-engagement drop-down.
3. Enter a name for the tracker in Tracker Campaign Name Filter. Singular automatically populates the Postback URL.

   Note:

   Share the URL with the InMobi team only after completing all the configuration.

4. Mark the Send View-Through Postbacks box.
5. Mark the Send postbacks to InMobi DSP on all installs box.
6. Scroll down to the Event Postbacks section.
7. Check if all the events planned for the campaign are configured in the Event Postbacks section. If not, configure the required event values. Make sure the Lookback value for all events is None.
8. Mark Send View-Through Postbacks and Send All on each event. Singular automatically generates the Postback URL, which you can share with the InMobi team.
   
9. Click Done.